OMEGA joins the world of luxury eyewear
OMEGA is a Swiss watchmaker with famous name-checks during the NASA missions to the Moon and in recent James Bond movies. Who can forget those crucial “14 seconds of fame” for OMEGA when John L. “Jack” Swigert timed the 14-second rocket burn with his Speedmaster watch to bring the crippled craft back to Earth?
In partnership with Marcolin Eyewear in Italy, OMEGA launched its first collection of sunglasses for men and women. Rather grandiosely, they are calling this “the next expansion of the OMEGA universe”. It makes sense to spread out in the luxury world during hard times and I’ve never seen an astronaut without “shades”! Very ‘Joe Cool’ of them…
The first summer collection can be seen only in OMEGA Boutiques around the world this month. Check out the OMEGA store locator to find your nearest Boutique.
Of course, they couldn’t just slap the OMEGA logo on any old pair of Marcolin sunglasses. Designers had to get involved to incorporate “inspiration from the brand’s heritage and products”. For most of us, this simply means, “The shades look cool”; but for the watch geeks, this means looking out for identifiable features such as the flower pattern found in OMEGA jewellery, the iconic claws of the Constellation watch, flexible hinges that resemble a watch crown, the shiny black finish similar to OMEGA’s ceramic Dark Side of the Moon watch, or metal-injected frames inspired by stainless steel.
Raynald Aeschlimann (President & CEO of OMEGA) said, “This is an exciting step for OMEGA because it leads our brand into new areas of opportunity. With our long history, there is real brand substance and authenticity to work with and we have ensured that it is truly represented in every pair of sunglasses. It’s also been beneficial to share this project with Marcolin, as their renowned expertise and background with high-level brands has allowed us to produce some fantastic products. For customers, this is a chance to find new ways to express personal style and a passion for our brand.”
It seems sensible for OMEGA to use the expertise of a specialised manufacturer like Marcolin to get up and running, so we know everything works. All lenses are high-quality and scratch-resistant with an anti-reflective treatment. The lenses are engraved with the OMEGA name and logo. This can also be found in several other places including nose pads and facetted temple tips.
Hey! if you’ve got one…flaunt it!
Each pair of OMEGA sunglasses comes in a hard shell case with Zebrawood reminiscent of the interior of OMEGA Boutiques. It will include a microfibre pouch for those who want to lighten the load.
There is also a Limited Edition model celebrating the Rio 2016 Olympic Games where OMEGA was Official Timekeeper. The Wayfarer Sport model is a pair of classic looking Unisex sunglasses that comes in only one colour: Matte black with polarised green lenses. Other subtle design details include a keyhole bridge in the shape of the OMEGA logo. Only 2016 pairs have been created, and they will be available during and after the Olympic Games.
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelog ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).