There was more to Chopard‘s appearance on the red carpet than the usual ‘bling-fest’ at the 2016 Venice Film Festival.
Whilst gorgeous and glamorous ladies graced the celebrity walk, Chopard showed their commitment to philanthropic and responsible patronage activities. Chopard made it difficult to choose between the Red and Green carpets….
CHOPARD RED CARPET Collection
French-Italian actress Chiara Mastroianni wore a pair of earrings from the Red Carpet Collection in platinum set with oval-shaped diamonds (1.8cts), pear-shaped diamonds (2cts) and diamonds (2.8cts) and an 18ct white gold ring from the High Jewellery Collection set with a breathtaking oval-shape diamond (10.3cts) and diamonds (3.75cts).
Italian theatre and film actress Anita Caprioli wore an 18ct white gold pair of earrings from the High Jewellery Collection set with pear-shaped sapphires (70cts), sapphires and diamonds. She completed her look with a unique ring from the High Jewellery Collection set with a heart-shaped diamond (5cts) and diamonds.
CHOPARD GREEN CARPET Collection
English actress Gemma Arterton smoldered in a pair of statement earrings from the Green Carpet Collection in 18ct white Fairmined gold, set with 2 pear-shaped emeralds (31.8cts), round diamonds (4.5cts) and marquise-cut diamonds (10.3cts).
Italian model Bianca Balti wore an exquisite necklace from the Green Carpet Collection in 18ct white Fairmined gold, set with 1 pear-shaped emerald (22cts), pear-shaped diamonds (60cts) and diamonds (11.4cts).
All emeralds were mined at Gemfields Kagem mine in Zambia to responsible codes. All diamonds are sourced from a Responsible Jewellery Council (RJC) certified member. Gold originates from ethical complaint mines in South America that are Fairmined certified.
Journey to Sustainable Luxury
In 2013, Chopard embarked on the ‘Journey’ in partnership with Eco-Age and its creative director Livia Firth, with a world first that saw Chopard forge a philanthropic relationship with the influential South American mining NGO, ‘Alliance for Responsible Mining’ (ARM). The partnership with mining company Gemfields is part of this project.
Chopard became the world’s first watch and luxury jewellery company to support and enable gold mining communities to reach Fairmined certification and provide training, social welfare and environmental support.
“It has been very important to Chopard to continue with our bold commitment. Investing in these mines is crucial to supporting the lives of people who make our business possible.” said Karl Friedrich Scheufele, Co-President of Chopard. “Over a thousand families benefited through social, environmental and training provision with our initial commitment and now we are going to be able expand that commitment to touch many more lives.”
Milestones of ‘The Journey’ to date:
May 2013, Cannes Film Festival: Chopard unveiled the first Green Carpet Collection set in Fairmined gold and using diamonds from mines certified to the RJC code of conduct, sourced from IGC Group.
March 2014, Baselworld: Chopard launched a world first: a high horological watch made of Fairmined gold: the L.U.C Tourbillon QF Fairmined. This model is made from Fairmined gold which guarantees that it was mined in a responsible manner and that the miners themselves receive fair payment and an overall premium for demonstrating that gold can be mined sustainably.
Chopard also launched a new High Jewellery Green Carpet Collection.
May 2014, Cannes Film Festival: Chopard unveils the first ever Palme D’Or made from Fairmined gold.
In New York: Caroline Scheufele received the Fashion 4 Development Award from Her Excellency, The First Lady of Colombia, in recognition of her role in launching ‘The Journey To Sustainable Luxury’, in partnership with Eco-Age.
In Miami: Caroline Scheufele presented with Environmentalist of the Year Award by Livia Firth, in recognition for her role in launching ‘The Journey To Sustainable Luxury’, in partnership with Eco-Age.
Caroline Scheufele, Co-President of Chopard said: “We are so proud to take the next step on our Journey to Sustainable Luxury. It has not been easy but the results are so incredible. We can truly see the differences that we are making to the mining communities”.
March 2015, Baselworld: Chopard deepens its commitment to the Journey but supporting a new gold mine in Bolivia. Chopard also launched a new L.U.C XPS Fairmined watch.
October 2015, Geneva: Chopard continues to lead the watch and jewellery industry by announcing a new partnership with PX Précinox SA, Swiss gold refinery company, to establish the first commercial export route for Fairmined Gold from Bolivia. After two years work, two gold mines reached Fairmined certification: ’15 de Agosto’ mine in Bolivia and ‘Coodmilla’ mine in Colombia.
Chopard pledged to buy 100% of the Fairmined gold extracted by those mines.
The 15 de Agosto Cooperative, based at 4000m above sea level in the magnificent Andes mountain range, is one of the largest independent cooperatives in Bolivia with 198 members, of which, 78 are women.