28 September 2016, Monaco
“No, Mr Bond; I expect you to die!”
What new Aston Martin model do we expect to see in the next James Bond 007 movie?
It’s not a car…..
Apart from a flying motoryacht, the other exciting news from the prestigious Monaco Yacht Show 2016 is an Aston Martin powerboat. Having conquered Land, the luxury British brand is venturing onto the Sea.
They are not just dipping their toes into the water but offering a new day-cruiser in two versions: AM37 and AM37S.
The faster AM37S model is designed to reach speeds of 50 knots.
Of course, Aston Martin had to collaborate with an experienced nautical partner in the form of Quintessence Yachts, based in the Nederlands. Apart from membership of institutions like the Hiswa Holland Yachting Group and British Marine Federation, Quintessence Yachts is a “partner” of the Gstaad Yacht Club. For the navigation-challenged, the irony of this is that Gstaad is a Swiss village located 1,050 metres (3,445 feet) above sea level. It is a posh village but even with their immense wealth, could not build a sailing harbour. No matter; they still formed a yacht club.
“Our vision is to create a unique global yacht club away from the waters, instead of another yacht club by the waters” – H.M. King Constantine, Patron
The 37-foot Aston Martin AM37 is the first powerboat developed by Aston Martin and Quintessence Yachts, merging innovative design and expertise from the luxury automotive and yachting worlds. After two years of R&D, the AM37 is the result from inputs by Aston Martin designers and master craftsmen who worked on cars like One-77, Aston Martin Vulcan and the new DB11. Aston Martin’s EVP & Chief Creative Officer, Marek Reichman and his design team collaborated closely with naval architect Mulder Design. Quintessence Yachts engineered the Aston Martin design into an innovative powerboat for the yachting world.
Reichman said: “AM37 is a pure translation of the Aston Martin DNA into an entirely new maritime concept. The powerboat reflects our values in terms of power, beauty and soul. The most important attribute for Aston Martin is the design language and proportion, we have transferred this DNA into AM37. It was important to us when considering this project to make sure that the boat design was as beautiful and timeless as our cars, the AM37 is a striking boat with fantastic proportion and elegance.”
The AM37 is a day cruiser that can provide an overnight berth by transforming the table into a bed. The cabin is equipped with big screen television, mood lighting and air-conditioning. With a refrigerator, microwave oven, coffee machine — and a lavatory on board, this looks like a good place to test out the motion of the ocean with your favourite first mate !
Crafted from the finest leathers, elegantly laid out rear seating is available for up to eight people in daytime mode.
The exterior of AM37 features racy lines and dynamic proportions with attention to sexy details like a wraparound windscreen created from a single piece of sculpted glass. With extreme double curvature, it sets a new industry standard.
It has an epoxy resin composite hull with sculpted wooden decking.
Technophiles will enjoy the sliding deck technology to cover the cockpit completely at the touch of a button. Three lightweight carbon panels, operated by the AM37 key, fold under the aft deck when the cockpit is uncovered.
The electronic anchor system is deployed via the iPad-like control screen.
As the ultimate Aston Martin convertible, the electro-hydraulic carbon fibre bimini top is stowed under the engine hatch when not in use and, extending from the aft deck, a swim platform allows for easy access to the water.
At the helm, Aston Martin styling motifs from their seductive sports cars are incorporated into the AM37’s carbon fibre dashboard. As expected, it includes fine leather juxtaposed against functional features, such as the steering wheel, throttle handles and joystick in polished metals.
Your could probably specify a coffee cup-holder but the navigation, control monitor and entertainment systems integrated with advanced multimedia functions are all standard. 🙂
“What’ll she do, mister?”
The AM37 has an estimated top speed of 45 knots (52 mph or 83 km/h) and a choice of twin 370 hp Mercury diesel or twin 430 hp Mercury petrol engines. The souped-up AM37S version has an estimated 50 knots (58 mph or 93 km/h) derived from twin 520 hp Mercury petrol engines.
You can choose either propeller or jet-thruster propulsion systems when ordering.
Katia Bassi, VP of AML & Managing Director of AM Brands commented, “We are so proud to present the AM37, an exclusive powerboat for the yachting world. With this project Aston Martin, the icon of style and technological innovation, confirms its place as a top luxury brand. The Aston Martin Art of Living is a way of life that captures the very essence of the Aston Martin brand, and AM37 is a fine example of this philosophy.”
Therein lies the reason for a luxury car brand developing a powerboat. With its Art of Living programme, Aston Martin is transposing its legendary quality into a new generation of carefully crafted commercial partnerships.
It makes sense for Aston Martin to promote it’s 100-year patrimony in luxury motoring in another luxury world. They did not release any prices for the AM37 but I expect that Aston Martin aficionados don’t really need to know. Buy the car, wear the watch and mess about in the water — all in Aston Martin branded products.
Our spies tell us the AM37 may be priced at GBP 1.27 Million (USD 1.64 Million) and the AM37S at GBP 1.62 Million (USD 2.11 Million).
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelog ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).