Los Angeles, 24th February 2017
Caroline, Colin and Livia Firth hosted their annual intimate dinner at the West Hollywood landmark Sunset Tower, to celebrate The Green Carpet Challenge and The Journey to Sustainable Luxury before the ‘Oscars’ on Sunday.
By the way, rumour has it that the Sunset Tower Hotel went on the market for roughly $100 million last week, “according to a source familiar with the site”.
Mick Jagger, Meryl Streep, Emma Stone, Ruth Negga, Harvey Weinstein, Kevin Bacon, Tom Ford and many more joined Colin and Livia for a private dinner on the terrace of Sunset Tower.
Guests toasted Chopard’s co-president Caroline Scheufele’s mission to drive her industry towards more sustainable and ethical practices with The Journey to Sustainable Luxury [click to read].
The Journey to Sustainable Luxury is Chopard’s commitment to a multi-year programme to achieve sustainable luxury [click to read].
The goal is to improve the environment and the lives of those at the very beginning of the supply chain.
The Journey to Sustainable Luxury began when Chopard, with Eco-Age, forged a philanthropic relationship with the influential South American mining NGO, the Alliance for Responsible Mining (ARM).
Chopard became the world’s first watch and luxury jewellery company to enable mining communities to reach Fairmined gold certification, as well as providing training, social welfare and environmental support.
Livia Firth is founder and Creative Director of Eco-Age: an ideas consultancy which powerfully aggregates global thought leaders and influencers to address the compelling issues and opportunities of our day by delivering solutions, through ethical and sustainable values.
The Green Carpet Challenge is Eco-Age’s communications arm. It is a dynamic platform, pairing glamour and ethics to raise the profile of sustainability, ethics and social welfare.
Caroline Scheufele, Chopard Co-President, is an ardent supporter of the Green Carpet Challenge by introducing new pieces for the Chopard Green Carpet Collection every year.
You’ll see some of them at the Academy Awards 2017 Ceremony.
Chopard seems to bring good luck to the Oscar winners……