Grassroots Fitness Project in NYC

Angela Ranieri

Get Back to Your Roots in 2017

It’s not a secret that the fitness industry is in an incredible boom. Workouts from pole dancing, aerial yoga, boxing, and to old-school running are seemingly available on every corner, and I’ve tried them all; except pole dancing. No one needs to see that.

I started to wonder: With all of the workouts I’m doing, what are my favorites and what are the ones that inspire me?

Enter the Grassroots Fitness Project.

Tucked away in a Brownstone on West 80th Street, you will find husband and wife team Wil Rivera and Heather Gunn-Rivera, motivating clients to pedal faster, climb higher, jump longer; somehow everyone is smiling while doing it.

Heather Gunn-Riviera, Trainer and Owner

I was intrigued to try and signed up for a class. Classes are small and partner work is encouraged. I’m in pretty good shape, and this class shattered me, in a good way. I’m talking jumping on boxes, doing pull ups and jumping rope with a weighted jump rope (who knew one even existed?).

The class is effective, time efficient (50 or 60 minutes), and most important for sticking with, enjoyable.

What struck me most was the intangible energy at this studio. Wil and Heather are not only knowledgeable, but really positive and genuinely passionate about helping clients achieve fitness goals and overall wellness. I was intrigued about how “Grassroots,” as it’s known in the neighborhood came to be.

Heather recounts an instantaneous connection to her (now) husband Wil, who was a Manager at an Upper West Side New York sports club, where Heather was a Trainer. The collaboration of their talents and their complementary skills made for an organic decision to turn their apartment into a fitness studio and commit themselves not only to each other, but to those who wanted to achieve overall, no-bull fitness using tried and true training strategies that simply work.

Emile, Trainer

If you’re looking for a place to get your butt in shape and enjoy yourself while doing it, visit Grassroots Fitness Project.

Juliet, Trainer


Author’s Biography
Angela Ranieri joins us as Contributing Editor with an extensive background in Fashion, Beauty and Digital Media. She has worked with PRADA USA Corp., Jurlique, Amore Pacific and the New York Daily News in management capacities including Marketing, Client Relations, Employee Relations and Training Management. She has authored and published the column, “Ask Angela,” featured on the Amore Pacific USA website. Her beauty advice has been featured in Shape and Fitness Magazines and CBS News.

She is a graduate of Syracuse University with a Bachelor of Science in Communications and Writing. Angela also has an MBA in Marketing and Entrepreneurship from Northeastern University. While at Northeastern, her Market Research on the Electric Car was published for University use.

Angela is currently creator of Circuit Cosmetics, a Brand Ambassador for luxury beauty line, Patchology, an On Air Guest for QVC and blogger for

In her spare time you can find Angela running, spinning, practicing yoga or getting beautified. She resides on the Upper West Side of Manhattan with her Husband, Son, and Chihuahuas.

About Angela Ranieri

Contributing Author on AlphaLuxe web magazine. View all posts by Angela Ranieri →

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