Chopard Ice Cube Pure: Back by (R)evolution

Melvyn Teillol-Foo

Faces of Ice

Aymeline Valade wears Ice Cube Pure Collection

The current face of Ice Cube Pure collection is the French model and actress, Aymeline Valade, who shot to fame as Yves Saint Laurent’s muse Betty Catroux in the biopic ‘Saint Laurent’.

Ice Cube Pure – Photoshoot

Ice Ice, Baby

Original Ice Cube watches

Way back in 1999, Chopard introduced the, then, avant-garde collection of jewellery and watches inspired by ice cubes. The geometrical shape lent itself well to gem-setting because you could choose how many of the facets would be blinged up with gemstones, according to your budget. There was even a special edition in Malaysia with red resin cubes…precious plastic!  🙂


Ice Cube Pure – Photoshoot


Six facets, twelve ridges, eight peaks. The cube spells minimalist geometric perfection. Sharp, clean, more rock than romance, mid-way between urban chic and modern glamour, Ice Cube makes light of genres and conventions… Cool to the point of being glacial?

Because it can!

Ice Cube Pure – Photoshoot

The Ice Cube is back for 2017 as Ice Cube Pure.

With the same Spirit but for a different Time.
The Ice Cube Pure has smaller cubes; polished or diamond-set, with more emphasis on a rectilinear motif in tightly packed rows. Rings, earrings, necklaces and bracelets for the hippest wrists – or even on your ankles!

You are free to use them on their own or part of a stack.

Ice Cube Pure Earrings 837702-1001, 837702-5001 and 837702-1002

Ice Cube Pure Bracelet 857702-1002

Ice Cube Pure Necklace 817702-0001


Ice Cube Pure Necklace 817702-0002


Aymeline Valade wears Ice Cube Pure Collection

The ultimate fashion accessories can be worn solo or stacked up with others in any combination of yellow, white and rose gold. With or Without diamonds, they still sparkle and the linear patterns give fresh appeal with multiple facets….

Got to have it!  #icecubepure

Ice Cube Pure Ring 827702-0010

Ice Cube Pure Ring 827702-0039


A Conscionable Choice  #fairmined

Because sustainable luxury is a priority today, Chopard chose ethical ‘Fairmined’ certified gold for this collection as the way to go. It’s a symbol of being ‘truly 21st century’. It is a label that guarantees respect for the mining community and the environment, used in High Jewellery since 2013 for the Green Carpet collection and in Haute Horlogerie for L.U.C watches.


Making Ice Cube Pure part of this process shows Chopard’s determination to extend the choice of ethical gold to all its products over time. Even lower down the gemmological food-chain

Whatever it takes….. You can’t get cooler than that.


Aymeline Valade wears Ice Cube Pure Collection


Read about CHOPARD Technique & Aesthetic: Fairmined Gold on PuristSPro website.

Read about Colin & Livia Firth celebrate Green Carpet Challenge and The Journey to Sustainable Luxury on AlphaLuxe


Author’s Biography:  Melvyn Teillol-Foo (MTF)

Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelog ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.

Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications.  He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).

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