CHOPARD REVEALS COLLABORATION WITH RIHANNA
“RIHANNA ♥ CHOPARD” Collections
Geneva, Switzerland (April 7, 2017) – Swiss family-run, luxury jewelry and watch brand – Chopard – announced a collaboration with global superstar, Rihanna. As a style icon, known for her bold and “fly” fashion choices, the RIHANNA ♥ CHOPARD collections exude her unique vision and spirit. Rihanna and Chopard Co-President and Creative Director, Caroline Scheufele, worked as a duet to develop Haute Joaillerie and Jewelry collections with urban chic, interleaved with classic glamour.
Two new co-designed jewellery lines will launch in Summer 2017.
Rihanna has been linked with Chopard before, as reported in a PuristSPro article: Rihanna in Marsala Red
“I have always been in love with Chopard’s exquisite jewelry, so to actually design collections with them is something I still can’t believe,” says Rihanna. “It was a really incredible process and I learned so much! I can’t wait for everyone to see it.”
“Rihanna and I collaborated closely on the collections so you can feel her unstoppable energy, strong creativity, and inherent sense of design in every piece,” says Caroline Scheufele. “With her unique style, she redefines the way people see and wear jewelry.”
RIHANNA ♥ CHOPARD Haute Joaillerie Collection
The love story between Rihanna and Chopard in the last few years has been developing on red carpets all over the world. Inspired by Rihanna’s island roots, the new jewellery collection pushes the boundaries of Haute Joaillerie with a modern Caribbean vibe. The balmy gardens of Barbados and the vibrancy of Carnival infuse their heady tropical flavours into magical jewels.
This #HotHotHot collection ( #RihannaLovesChopard ) will debut in May 2017 to help celebrate the 70th anniversary of the hottest red carpet in the world, the Festival de Cannes, and celebrate Chopard’s 20th year as the official partner of the Cannes Film Festival.
Just because you “can’t wait and won’t wait”, Rihanna has already given fans a sneak peek of the capsule collection. At the recent Grammy Awards, she bedazzled and bewitched with a one-of-a-kind pair of floral inspired multi-colored chandelier earrings and marquise-cut diamond solitaire ring.
Earrings in 18ct white gold and titanium set with blue, pink and yellow sapphires, tsavorites, rubellites, green beryls, aquamarines, Paraiba tourmalines, rubies, amethysts, topazs, lazulites and diamonds. Ref. 849671-9001
Price on Application (POA) for the High Jewelry Collection but I’m guessing it’s like having two cars in your purse with these babies! 🙂
The March 2017 cover of Harper’s Bazaar featured Rihanna emanating ‘fantabulous’ in a pair of transformable diamond earrings from the collection.
You can wear them short or long depending on your coiffure and / or mood.
Earrings in 18ct white ethical gold certified ‘Fairmined’ featuring four pear-shaped diamonds (9.7cts) and set with brilliant-cut (5.2cts), pear-shaped (4.7cts), oval-cut and marquise-cut diamonds. All diamonds are sourced from a producer who is a RJC certified member. Ref. 840439-1001
Price on Application (POA) or the High Jewelry Collection, again….but just count them carats!
You know what I mean…
RIHANNA ♥ CHOPARD Joaillerie Collection
Much more accessible to mere mortals, the limited edition RIHANNA ♥ CHOPARD Joaillerie Collection rocks minimalist geometry and sharp, clean line, inspired by a “strong, confident woman”.
Taking Chopard’s classic Ice Cube forms and transforming it with coloured ceramic infused with urban modernism and modern designs makes for a ‘younger-at-heart’ crowd.
Necklace in 18ct rose ethical gold certified Fairmined and green ceramic. Ref. 819895-9005
Price: USD 3970 Yup! Do-able……
Rihanna selected the colour – Jungle Green – for the ceramic blocks linked with rose gold frosty cubes in a linear rectangular motif.
In keeping with Chopard’s commitment to ‘Sustainable Luxury’, the 9-piece capsule collection are crafted from 18ct rose ethical gold certified Fairmined and available with icy polished or diamond set gold cubes.
Journey to Sustainable Luxury
Chopard’s co-president Caroline Scheufele’s mission is to drive her industry towards more sustainable and ethical practices with The Journey to Sustainable Luxury [click HERE to read PuristSPro article].
How to Get ‘Rihanna Loves Chopard’ jewellery
The collection is revealed today with the release of a global advertising campaign.
Pieces will be available in June with pre-orders ONLINE at [ www.chopard.com/us/rihanna-loves-chopard ] and Chopard Boutiques starting on Friday, 7th April 2017.
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelog ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).