Chopard – Sweet Smell of Luxury

08/02/2017
Melvyn Teillol-Foo

Chopard Haute Parfumerie Collection

Chopard Parfums launched at Cannes Film Festival 2017

Chopard re-enters the Haute Parfumerie market with the launch of a range of perfume with sustainable ingredients. This is in keeping with Chopard’s Journey to Sustainable Luxury that celebrated it’s fifth year of collaboration with Eco-Age in 2017.

The Chopard Haute Parfumerie Collection comprises four unisex fragances – Néroli bitter orange blossom, Vétiver grass, Magnolia blossom and Vanille pod – each based on a fair-trade ingredient developed in collaboration with Firmenich and its “noses”: Alberto Morillas and Nathalie Lorson.

Chopard Parfums first collection

After more than 20 years with Coty, CHOPARD established their own fragrance house, Chopard Parfums, to be at the forefront of luxury natural perfumery and appeal to a discerning generation in search of thoughtful, creative and inspiring luxury.

Caroline Scheufele

First announced at the 2017 Cannes Film Festival at a luncheon co-hosted by Chopard’s Caroline Scheufele and Eco-Ages’ Livia Firth, the famous watchmaking and jewellery firm also celebrated 20 years of partnership with the Cannes Film Festival and the Palme d’Or (golden palm) trophy designed and made by Chopard.

Palme d’Or 2017 made by Chopard

Oh! Those Russians….

Special editions of the Vétiver and Magnolia perfumes, called “Avant-Première” feature a Palme D’Or-inspired frond encircling the neck of a gold and deep blue flacon to create a sculptural, jewel-like cap were presented in Cannes. Onlookers admired the luxurious black packages imprinted with the iconic 19-leaf palme.

Avant-Première special editions

The perfumes entered the Russian luxury department store Tsum on 29th May, before rolling out worldwide through select retailers.

Journey to Sustainable Luxury

Livia Firth praised the progress made by Chopard. “There is a level of fear, a perception that sustainability diminishes a brand instead of adding value. But sustainability is like an elephant, you have to cut it into small pieces to eat it, one bit at a time,” she said. “Consumers understand the stories behind [the things they wear] and want to hear them. Companies are starting to understand that that is what customers want, but also that it makes financial sense.”

Colin Firth, GCC award, Livia Firth, Caroline Scheufele and Aurora Gems executive

To mark this year’s anniversaries, Chopard presented its GCC Award for Commitment to Sustainability and Social Justice to four of its partners: mining companies Lucara from Botswana, Gemfields from Zambia, Aurora Gems Pty Ltd. from Australia, and the Alliance for Responsible Mining in Colombia.

Chopard Parfums

By taking full control of its perfumery activities, Chopard ensures its rigorous standards of excellence, creativity and quality can be maintained, and that they are complaint with the company’s strong ethical values. These new scents radiate happiness and glamour, creating extraordinary perfume experiences which are mindful of our planet and people.  At Chopard Parfums, its olfactory and social philosophy are one and the same.

“Always give our best and be kind, generous and open to others. Be happy! It is this positivity that carries us forward” said Caroline Scheufele.

The new Collection showcases three naturals from the Firmenich NATURALS TOGETHER™ program for responsible natural ingredient sourcing. Chopard Parfums curated the collaboration with Master Perfumers Alberto Morillas and Nathalie Lorson – both reknown for exploring new ways to create natural and emotional scents.

The Noses

Nathalie Lorson (photo by blaise lavigne)

Nathalie Lorson created Magnolia au Vetiver d’Haiti, Vanille de Madagascar and Neroli à la Cardamome du Guatemala.

Nathalie Lorson works for others and with others; she is the secret nose behind some of the most iconic fragrances of our day, yet she remains humble and pioneering. She has received many prizes, including Perfumer of the Year in Italy and France in 2015, yet her real reward is reaped when she passes a woman on the street who is wearing a fragrance she has created, and who has made it part of her life and her intimate world.

“I don’t do this metier for myself. My goal is to reach out to people,” she says, “For the Chopard Collection, I focused on shaping outstanding precious stones and highlighting their colorful facets. The extraordinary timepieces from the Chopard high jewelry collections inspired me to use only the most exquisite ingredients: responsibly sourced vetiver from Haiti, vanilla from Madagascar, and cardamom from Guatemala are emblematic of high jewelry values, and merge esthetics with ethics, a testament to Chopard’s commitment to excellence and passion. The Chopard Collection transforms nature’s treasures into meaningful luxury.”

 

Alberto Morillas

Alberto Morillas created Vetiver d’Haiti au Thé Vert

After decades in the passionate art of perfumery, Alberto Morillas still innovates. He was the first perfumer to receive the Fragrance Foundation’s esteemed Lifetime Achievement Award. Much of his inspiration comes from being surrounded by his favorite ingredients. Alberto grew up in Seville, Spain – his childhood memories are of medlar trees, clean laundry, jasmine and the unforgettable smell of the Atlantic.

Andalusia will always have his heart, yet equally important is his life-long partnership with R&D chemists in Geneva, and his encyclopedic knowledge of perfume history. These allow him to fuse innovative natural techniques with breakthrough synthetic molecules (many of which he helped to patent) to create true works of art.

Alberto said: “The extraordinary Chopard universe drew me into the enchanted world of natural gems. Like perfumers, jewelers are looking for the most precious elements nature offers. They trace the best quality ingredients to responsible sources that bring to life the creation of their imagination. I work in much the same way as a jewelry craftsman does, selecting his stones, and observing them carefully before cutting them to reveal their most dazzling light.”

 

Scent Notes

Magnolia au Votiver d’Haiti

Magnolia au Vetiver d’Haiti 100mL £196 / $233
Floral scent of Magnolia is blended with delicate Vetiver from Haiti.
Top note:  VIOLET LEAVES, PINK PEPPER SFE
Heart note:  MAGNOLIA, VEGETAL AMBER, VETIVER HAITI
Base note:  WHITE WOOD, SANDALWOOD

 

Vanille de Madagascar

Vanille de Madagascar 100mL £196 / $233
Purest Vanilla from Madagascar evokes warm notes of chocolate, bourbon and caramel.
Top note: BERGAMOT, MATCHA TEA , ORANGE FLOWER PETALS
Heart note: VANILLA FROM MADAGASCAR, CARAMEL
Base note: CEDAR WOOD, HAITIAN VETIVER

 

Neroli a la cardamome du Guatemala

Neroli à la Cardamome du Guatemala 100mL £196 / $233
Citric freshness of Neroli is contrasted with spicy Cardamom.
Top note: MANDARIN, NEROLI BIGARADE (ORANGE FLOWER ABSOLUTE)
Heart note: ORANGE FLOWER ABSOLUTE, CARDAMOM FROM GUATEMALA
Base note: AMBRETTE SEEDS, WHITE WOODS

 

Avant Premiere Votiver d’Haiti au the vert

Vetiver d’Haiti au Thé Vert 100mL £196 / $233 (not pictured)
Vetiver grass sourced from sustainable farming and warm green tea notes.
Top note: GREEN TEA, VEGETAL AMBER
Heart note: VETIVER HAITI, CEDAR WOOD
Base note: WOLFWOOD, MUSK

[The bottle shown is the special launch edition with the Palme d’Or cap but the contents are the same]

An AlphaLuxe Group Test is under way………watch this space!

 

Author’s Biography: Melvyn Teillol-Foo (MTF)

Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.

Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).