It’s the classic story of girl sees handbag, girl circles the block of the store three times that the handbag is in, telling herself that she has no self control and should not go inside; girl enters the store because of some invisible magnetic force that she was born with and just can’t help. Girl meets bag.
And it is beautiful.
The store is boc NYC , owned by BoYung Kim and is located at 410 Columbus Avenue (between W-80 & W-79 Sts.), New York, NY 10024
The designer is Nada Sawaya.
In my hand a Python and Nubuck masterpiece called the “Wynn Wynn” (retail price $2902) measuring 16 x 8 x 12 inches. The bag is light, soft, includes two interior pockets, magnetic closure, and it is so pretty.
I mentioned to Sabrina, a manager at boc, that the bag is somehow reminiscent of the Devi Kroell collection from the early millennium, but that the fabric is so uniquely soft that I’ve never held a handbag quite like it.
I had not heard of this designer and needed to learn more.
Who is Nada Sawaya and when can I meet her?
A native of Beirut, Nada has had the mission to bring aesthetics and luxury together. In 1995, Nada, a certified Gemologist returned to her home of Lebanon and launched Chiktok (French translation: Chic Fashion Jewelry), and became the first high-quality fashion jewelry retailer in Lebanon.
By 2006, Chiktok had six locations across Lebanon, and the timing seemed right to broaden her product offerings. Nada introduced bags, scarves, watches, sunglasses and hats to her assortment.
In that same year, Nada relocated to New York City.
Her products are handcrafted in family-owned workshops in Italy. The clean lines and beauty of the skins complement any wardrobe.
Her collections are not inspired by “what’s hot next season,” rather her inspiration comes from her experiences around the world as well as from her friends, who she describes as, “an eclectic group of accomplished and stylish women.”
The Wynn Wynn is not her only handbag accomplishment.
The “Small Mika” (retail $1912), measuring 11.5 x 14.5 x 5 inches, is just back in stock at boc NYC after a faster-than-imaginable sell out.
Other designs are available at www.nadasawaya.com, including the Sofia Laser Cut tote (retail $1250) measuring 19 x 15 x 4 inches.
The quest for the perfect bag is subjective, making the Creative-to-Sales process a challenge for designers.
Nada seems to be accurate in meeting the demands of function, comfort, versatility, and esthetic design.
She is a designer to keep an eye on, and one to look in to for your Fall wardrobe updates.
Angela Ranieri joins us as Contributing Editor with an extensive background in Fashion, Beauty and Digital Media. She has worked with PRADA USA Corp., Jurlique, Amore Pacific and the New York Daily News in management capacities including Marketing, Client Relations, Employee Relations and Training Management. She has authored and published the column, “Ask Angela,” featured on the Amore Pacific USA website. Her beauty advice has been featured in Shape and Fitness Magazines and CBS News.
She is a graduate of Syracuse University with a Bachelor of Science in Communications and Writing. Angela also has an MBA in Marketing and Entrepreneurship from Northeastern University. While at Northeastern, her Market Research on the Electric Car was published for University use.
Angela is currently creator of Circuit Cosmetics, a Brand Ambassador for luxury beauty line, Patchology, an On Air Guest for QVC and blogger for www.thelaughinmommy.blogspot.com.
In her spare time you can find Angela running, spinning, practicing yoga or getting beautified. She resides on the Upper West Side of Manhattan with her Husband, Son, and Chihuahuas.