28 September 2017, Monaco
Aston Martin announced a creative collaboration with Triton Submarines LLC, a manufacturer of state–of-the-art submersibles. Codenamed Project Neptune, the deal allows Aston Martin to grow the brand into new aspects of the luxury world, with all the performance, beauty and elegance one has come to expect from the British marque.
Triton has been involved in the design, manufacture and operation of submersibles for researchers, explorers and superyacht owners. Founded in Florida by L. Bruce Jones and Patrick Lahey, the team at Triton produce the safest and best performing, deep-diving submersibles in the world.
Project Neptune combines Triton’s diving and operational expertise with Aston Martin’s design, materials, and craftsmanship. Managed by Aston Martin Consulting, the partnership will lead to an exclusive, strictly-limited edition vehicle. Project Neptune uses Triton’s acclaimed Low Profile (LP) three-person platform as the base upon which, the Aston Martin design is incorporated.
Aston Martin Executive Vice President and Chief Creative Officer Marek Reichman and his team have transformed Triton’s compact LP platform, creating a vehicle with inherently beautiful proportions. “Project Neptune is defined by its sleek, elegant exterior,” says Reichman, “We have used forms and proportions that express the same devotion to design, engineering and beauty that shape our cars, such as the Aston Martin Valkyrie hypercar project.”
Patrick Lahey, President of Triton Submarines LLC said: “We have always admired Aston Martin. The marque represents a deeply held passion for technology, engineering and timeless, elegant design. From our first interaction, it was apparent that Triton and Aston Martin were natural partners and our complimentary values will be realised in this truly exciting project.”
Aston Martin Consulting provides design, engineering and manufacturing services to select industries, distilling the brand’s essence into exciting new projects without compromising Aston Martin’s fundamental qualities.
AlphaLuxe previously reported on the Aston Martin AM37 Power Boat.
Luxury Submersible Trend
Superyacht owners have been adding small personal submarines to their water toys and there are a number of purveyors out there.
Deepflight started with a prototype model as proof of concept and now offer a number of models, at least in CAD renderings.
Some concepts like the Dutch NEYK submersible don’t even have scale models built yet but the computer renderings look cool…
Those without superyachts have to make do with rentals and guided tours.
Migaloo Submersible Yacht
Finally, for the uber-rich billionaires who have everything else, how about a private submersible yacht?
Migaloo Private Submersible Yacht can include helipads, movie theaters, and swimming pools, yet adheres to strict safety codes devised by the U.S. Navy.
Why is there this trend for submersibles?
The total area of the Earth is approximately 510 million square kilometers and the oceans cover about 71 percent of the Earth’s surface, which is about 360 million square kilometers. There are 5 oceans (Arctic, Pacific, Atlantic, Indian, and Antarctic), all largely unexplored.
For the UHNW community, the most precious commodity is Time, particularly that which is Fun and Safe. There is nothing safer from prying eyes than a submarine. It is surely the ultimate in stealthy travel. You can just literally pop up in Monaco for the Formula One Grand Prix and be back on your private Caribbean island without the paparazzi on your tail!
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).