Chanel Spring-Summer 2017 Boomerang Rebounds

Melvyn Teillol-Foo

Political Correctness Gone Mad!

Chanel Spring-Summer 2017 Boomerang

When Chanel introduced their Spring-Summer 2017 Collection including a $1,325 Luxe Boomerang, social media threw all sorts of boo hoo comments at them. Chanel was accused of ‘cultural appropriation’ by Australian aboriginals and even those not from that ethnic group.  In fact, the non-aboriginals were the majority of the accusers.

One person wrote that it “humiliates a whole culture”.

Apparently only Australian aboriginals can make and sell boomerangs and then, there were also complaints about how extremely overpriced it is. Duh! It’s a luxury brand, people: of course it’s expensive.

Thank goodness, sanity prevailed and some social media responders noted that other retail outlets also sell boomerangs as toys and sports equipment, including Australian tourist shops.

In a statement, Chanel had to respond: “Chanel is extremely committed to respecting all cultures, and deeply regrets that some may have felt offended. The inspiration was taken from leisure activities from other parts of the world, and it was not our intention to disrespect the Aboriginal and Torres Strait Islander community and their significance to the boomerang as a cultural object. As such, this object was included into a sportswear range.”
The statement added that “sportswear has always been part of Chanel’s identity” and “the spring-summer 2017 collection boomerang is part of this long-standing approach.”


Spring-Summer 2017 Sports Collection

The collection also includes other expensive sporting items, including tennis rackets, tennis balls, and beach rackets and balls.

Chanel Spring-Summer 2017 Collection

From left to right: Chanel wood and resin boomerang – $1,325, Chanel tennis balls (set of 4 in a canvas zip case) – $365, Chanel beach racquet paddles and balls – $3,340 and Chanel tennis carbon racquet – $1,530.

There is even a Chanel surfboard!

Chanel Spring-Summer 2017 Surfboard

Chanel Spring-Summer 2017 tennis racquet

Chanel Spring-Summer 2017 Tennis Balls

Chanel Spring-Summer 2017 Beach Racquet



AlphaLuxe Comment

Following the fake news, besides offending the aboriginals, Chanel could have also upset the British, who made lawn tennis with racquets a mainstream sport in the 16th century and then, patented the lawn mower in 1830, so tennis courts could be made. Or the Israelis because they started playing beach racquetball in the 1920s.

Shouldn’t we protest on their behalf as well?
We don’t see the Hawaiians and Pacific Islanders complaining about the Chanel surfboard! 🙂

Seriously, the Chanel boomerang is a cool piece of kit even when stationary.
It’s made in Great Britain of wood and resin. It also flies.

Yes: it is pricey but we expect that from the Chanel collection.



Author’s Biography: Melvyn Teillol-Foo (MTF)

Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.

Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).

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