McLaren Teaser from Dubai and Debut of Unique MSO Bespoke McLaren 720S

Melvyn Teillol-Foo

Double Whammy from Dubai

14 Nov 2017, Dubai

“To do something well is so worthwhile that to die trying to do it better cannot be foolhardy. It would be a waste of life to do nothing with one’s ability, for I feel that life is measured in achievement, not in years alone”.Bruce McLaren, From the Cockpit, 1964

  • Unique McLaren 720S built to order commission from McLaren Special Operations (MSO)
  • Unveiled at 2017 Dubai International Motor Show
  • MSO-designed satin finish black paintwork and gold-coloured wheels and interior components
  • Rear wing features a famous Bruce McLaren quote, painted in gold Arabic script stylised to echo the Dubai skyline


First, the teaser from McLaren Automotive, who confirmed today at the Dubai International Motor Show that its next Ultimate Series model will be revealed online on 10th December 2017, at 00:01 GMT.

Next McLaren Ultimate Series

Its “daily usability sacrificed to give the most intensive driver experience around a circuit“, the new Ultimate Series car will be the ultimate track-concentrated McLaren. The most extreme road-legal McLaren ever, it is the third of 15 new cars due by the end of 2022 under the McLaren Track22 business plan. Positioned above McLaren’s core Super Series, the Ultimate Series previously included the McLaren P1™ and McLaren P1™ GTR. Like these two cars, the new generation of McLaren Ultimate Series models will be available in strictly limited numbers.


MSO Bespoke McLaren 720S Dubai

A unique McLaren 720S supercar designed by McLaren Operations (MSO) is the centrepiece of the McLaren display at the 2017 Dubai International Motor Show, which takes place November 14 – 18.

MSO Bespoke McLaren 720S Dubai

The new owner of the MSO Bespoke McLaren 720S will take delivery of the car from McLaren Dubai when the Show finishes. They will enjoy a McLaren supercar powered by a 4.0 V8 twin-turbocharged engine and capable of accelerating from 0 – 200km/h (0 – 124mph) in just 7.8 seconds, on the way to a top speed of 341km/h (212mph).

MSO Bespoke McLaren 720S Dubai

Created as an MSO Bespoke commission, the service from McLaren Special Operations that allows almost limitless enhancement and personalisation of McLaren cars, the 720S is in Zenith Black paint with a satin finish. Gold-coloured alloy wheels, a 24-carat gold engine heatshield and gold-coloured interior components complement the exterior colour.

With McLaren 720S Performance specification as the starting point – and in addition to the MSO Bespoke elements – the commission added carbon fibre exterior upgrade packs to the front splitter and air intakes, rear bumper and roof panel. The rear diffuser is also a carbon fibre option, while the door mirror arms, rear aero bridge and deck and engine covers are all from the MSO Defined range of carbon fibre components.

Dashboard Configuration 1

The interior is equally special: black Alcantara® and black leather trim are complemented by MSO Defined carbon fibre sill panels, fascia vents and steering wheel, in addition to a regular carbon fibre interior upgrade pack.

Dashboard Configuration 2

The MSO Bespoke team added satin gold-painted extended gearshift paddles, a satin gold-coloured centre band to the steering wheel and pin-striping in the same hue to the spokes. A gold-coloured applique on each door inner completes the visual treatment.

Dashboard Configuration 1

Dashboard Configuration 2


Plaque “1 of 1”

A plaque inside the car identifies it as a ‘1 of 1’ MSO commission, a fact also communicated by the unique rear wing that bears part of a famous quote* by McLaren founder, Bruce McLaren: ‘Life is measured in achievement, not in years alone’, is painted across the upper surface of the wing in gold Arabic lettering, stylised to echo the Dubai city skyline.

MSO Bespoke McLaren 720S Dubai


AlphaLuxe Comment

The UAE and the Gulf region are very important to McLaren, not only because of the huge client base but also because of their shareholders. This car pays tribute to that and to the achievements of the UAE and the Gulf states over the last forty years.

Hence, the Bruce McLaren quote: ‘Life is measured in achievement, not in years alone’.



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