New Chopard Boutique in Miami

Melvyn Teillol-Foo

5th December 2017, Miami

New Chopard Boutique in Miami_Karolina Kurkova, Petra Nemcova, Caroline Scheufele and Adriana Lima (photo by dennis leupold)

Last Tuesday, Chopard proclaimed the opening of the new Chopard Boutique at Brickell City Centre in Miami. The Boutique was officially opened by Chopard Co-President Caroline Scheufele and supermodels Adriana Lima, Petra Nemcova and Karolína Kurková.

This new Chopard boutique brings the total number of USA boutiques to seven:

Brickell City Centre Miami, Bal Harbour FL, Las Vegas NV, Costa Mesa CA, San Francisco Airport, Houston TX and New York City.

New Chopard Boutique in Miami_Caroline Scheufele and Gabriel Macht (photo by dennis leupold)

The Soirée

The Setai on Miami Beach

The official opening was followed by a private dinner and soirée – “Creatures of the Night” – at The Setai, Miami Beach hosted by Caroline Scheufele together with Champagne Armand de Brignac with the presence of actor Gabriel Macht.

New Chopard Boutique in Miami_Adriana Lima (photo by dennis leupold)

Brazilian Model Adriana Lima sparkled in a pair of earrings featuring a pair of tanzanites totaling 28.13-carats and 2.4-carats of diamonds set in 18k white gold and a cuff featuring 50.34-carats of diamonds set in 18k white gold, all from the “High Jewelry Collection”.

New Chopard Boutique in Miami_Adriana Lima, Karolina Kurkova, Petra Nemcova and Caroline Scheufele (photo by dennis leupold)

Czech Model Karolína Kurková dazzled in a necklace from the “Red Carpet Collection” featuring 82.91-carats of pear shaped emeralds and diamonds set in 18k white gold and a ring from the “High Jewelry Collection” featuring a 6.85-carat pear-brilliant diamond and diamonds set in 18k white gold.

New Chopard Boutique in Miami_Adriana Lima, Karolina Kurkova and Petra Nemcova (photo by dennis leupold)

Czech Model Petra Němcová adorned her look with a necklace featuring 292.33-carats of cognac brown diamonds and 43.04-carats of diamonds set 18k white gold, diamonds earrings set in 18k white gold and diamond ring featuring a 2.49-carat cut-cornered rectangular step-cut diamond set in 18k white gold.

New Chopard Boutique in Miami_Gabriel Macht (photo by dennis leupold)

Actor Gabriel Macht completed his look with an L.U.C XPS 1860 featuring a silver dial and stainless steel case.

L.U.C XPS 1860 Officer ref.161242-1001

L.U.C XPS 1860 Officer ref.161242-1001


AlphaLuxe Comment

Eagle-eyed AlphaLuxe readers will have noticed the non-American spelling of the word ‘centre’ at the ‘Brickell City Centre’. This is because the developer is Swire Group based in the ex-British colony of Hong Kong.

Brickell City Centre is a $1 Billion, 4.9-million-square-foot, mixed‐use development in downtown Miami. Sustainability elements include the $30-million Climate Ribbon: an elevated trellis to span 150,000 square feet, connecting the project’s three city blocks, and acting as an environmental management system.

Brickell City Centre Climate Ribbon (photo by phillip pessar)

The mixed-use space comprises two residential towers, two mid-rise office buildings and the EAST, Miami Hotel above a fashion and culinary cluster.

It is not a coincidence that there are two Chopard boutiques so close to Miami since the “catchment area” includes visitors from or travelling to Central and South America as well as the Caribbean. We’re looking at you…luxury shoppers from Chile, Uruguay, Argentina, Brazil, Colombia and Suriname!

Bravo! Chopard.


Author’s Biography: Melvyn Teillol-Foo (MTF)

Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He was also CEO of horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.

Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).

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