A Celebration, An Interview, and A Surprise from Chopard — Live Photos
14th March 2018, Geneva
Today, Chopard revealed the 2018 Happy Sport Collection with a happy surprise. The iconic collection premieres a small, dedicated, mechanical movement designed for ladies’ watches to celebrate the 25th Anniversary of the Happy Sport watch.
If the anticipation is too great, please scroll down to the bottom to see the new 2018 Happy Sport 30mm automatic collection. Otherwise, here is a bit of background history…..
Happy Sport: Freedom of Materials, Shapes and Functions
Since 1993, this original and audacious association of steel and diamonds has remained one of the watch industry’s most popular success stories. Chic and affordable, it took a lot of convincing for Papa Scheufele to agree to his precious diamonds being set in the first steel gem-set ladies’ watch.
Caroline Scheufele won that argument and the whole family won at the bank; clearly a contemporary classic for the self-confident woman. Now, they even make them in gold!
Happy Sport was all about ‘Freedom’. Freely combining various materials, shapes, and functions but the watches also changed with the cycles in fashion and aesthetic codes.
Interview: Caroline Scheufele, Chopard co-president
AL = AlphaLuxe
CS = Caroline Scheufele
AL: How do you feel about finally getting a new in-house Chopard mechanical movement dedicated to ladies’ watches?
CS: Woman are showing a real interest in mechanical movements and it was natural to dedicate one of ours for them. Happy Sport turning 25-years old this year, what a better way to celebrate then by dedicating a movement for this iconic collection!
AL: How did you feel each time the project was put on “hold”? What did you do to encourage the project?
CS: We truly have a passion for excellence at Chopard. We prefer to postpone a project rather than having something unfinished or not ready. Having a movement for women’s watches became a priority for my brother and myself, and we have done everything in our power to make it happen for this celebration year.
AL: Another Genevan family-owned brand produces 15.5% of their watches with quartz movements and they are all ladies’ models. That proportion is expected to get smaller as more ladies’ watches with mechanical movements are offered. What is your feeling about this trend?
CS: We can definitely confirm this trend. Indeed, one of our best sellers is the Happy Sport Automatic! We’ve used mechanical movements for high complications woman watches for many years and now our core collection has its own in-house automatic movement to satisfy the increasing demand.
AL: As Chopard co-President and a lady, what do you think the often quoted sales pitch: “Ladies don’t want the hassle of mechanical movements; Have an easy-to-use quartz watch.”?
CS: Is that a sales pitch from 1970? (laughs)
AL: How does this new movement affect your future watch designs and offerings?
CS: Having a new in-house movement will definitely inspire us for designs that are even more creative.
AL: What does the 25th anniversary of the Happy Sport mean to you and Chopard?
CS: It is incredible to think that we launched our first Happy Sport 25 years ago! Being able to have such an iconic watch in our collection, which is still today, one of our best sellers, is the greatest reward I could imagine. Having our very own in-house movement for this watch was a natural evolution for our brand, especially with the development of infrastructure at our Manufacture in Fleurier. I can’t wait to discover what the next birthday will bring us!
2018 Happy Sport Collection
Happy Sport bi-colour steel/rose gold CHF 7,860 / $7,790.
Happy Sport steel diamond-set CHF 13,700 / $ 13,600.
Happy Sport rose gold CHF 13,100 / $13,000.
Happy Sport rose gold diamond-set CHF 20,100 / $19,900.
The Happy Sport is one of those legendary timepieces that captured the imagination of a generation to become an iconic collection for Chopard. In fact, it generated a range of Happy Families including the Happy Hearts, Happy Spirit, Happy Dreams, Happy Fish, Happy Beach, and Happy Ocean.
Until now, only the larger (36mm and above) Happy Sport watches could accommodate mechanical movements that were originally designed for men’s’ watches.
Now, even small Chopard ladies’ watches can boast a Chopard-Manufacture mechanical movement.
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He was also CEO of PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).