Borgo Panigale (Bologna) / Geneva, 9th March 2018
Ducati Scrambler 1100 Special motorbike is being displayed on the Audi stand at the 2018 Geneva International Motor Show from 8 to 18 March. The “Land of Joy” extends its boundaries with 100% Ducati sound, plenty of torque, high-quality components and finishes and the comfort of bigger bikes. The appearance at Geneva heralds the arrival of the Ducati Scrambler 1100 in European dealerships, starting mid-March.
Ducati sneaked into the 2018 Geneva International Motor Show (8 – 18 March) with one of the most eagerly awaited bikes in their new range. Hidden amongst numerous new cars presented in Geneva, the Ducati Scrambler 1100 Special bike rounds off and extends their range of motorcycles, targeting the Ducati ‘scrambleristi’ community.
Positioned prominently on the Audi stand (Hall 1, stand no.1060), the bike is evidence of the integration of Ducati in the Volkswagen Group.
Ducati Motor Holding S.p.A. is the motorcycle-manufacturing division of Italian company Ducati, owned by German automotive manufacturer Audi through its Italian subsidiary Lamborghini, which is in turn owned by the Volkswagen Group.
What a tangled web they weave…..
First unveiled and reported by AlphaLuxe at EICMA 2017, the Scrambler 1100 extends the boundaries of the ‘Land of Joy’ with a big-bike build, technology, performance, ultra-high quality finishing and greater comfort.
In case you’re wondering, the ‘Land of Joy’ is a conceptual place populated by Ducati enthusiasts.
The new 1079 cc engine gives generous torque even at low revs – a key point for this bike – while the chassis set-up is super-agile as expected from a Ducati Scrambler.
Power 63 kW (86 hp) @ 7,500 rpm
Torque 88 Nm (65 lb-ft, 9.0 kgm) @ 4,750 rpm
Electronic fuel injection is controlled with full Ride by Wire (RbW)
The electronics package has evolved; enhancing ridability and maximising active safety with ‘ABS Cornering’ and ‘Traction Control’.
Three different versions are available in European dealerships from mid-March onwards:
Ducati Scrambler 1100 (£10,700 / $14,900)
Ducati Scrambler 1100 Special (£11,500 / $16,000)
Ducati Scrambler 1100 Sport (£12,300 / $17,000)
VIDEOS Ducati Scrambler 1100
There is a new ‘Land of Joy’ Ducati bike to meet the needs of every type of demanding motorcyclist.
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).