Register for Final Places on 8th Lonville Classic

LONVILLE CLASSIC 2018: “The Ultimate Road Trip”

St. Moritz – Como – Barolo – Liguria/Tuscany

Upfront, I have to say Lonville is a watch brand and you can read a Report on PuristSPro website [CLICK] about it at a watch exhibition in London last Autumn.

This year’s 8th Lonville Classic will will bring old and new friends together from 19th to 23rd September; combining some of the best moments of previous editions, and more, into a magical long week-end to enjoy shared passion for classic cars, watches, and foremost: La Dolce Vita.

8th Lonville Classic

You will travel through old Swiss villages, along winding lake-side roads near Como and Lago Maggiore, visit Italian pallazi, cross breathtaking mountain passes near St Moritz and glowing Barolo-lined hills, all the way to the Liguria coast and the Tuscan countryside.

8th Lonville Classic Swiss Italian Villages

The rally takes in Alps, Lakes, Sea and Vineyards – the Big-4. Well, the Big-5, if you include the Piemonte truffles!

8th Lonville Classic Lake Maggiore

Timed road stages and tests are interrupted for good food in glorious locations. They truly take time for the good things in life and participants of previous years will recall exceptional attention to detail and lunches and dinners in the best restaurants of the area.

8th Lonville Classic Cars

With a maximum of 24 cars, the Lonville Classic retains it’s intimate feeling of being on a glorious weekend with good friends.


8th Lonville Classic Tuscany

At the moment, there are 3 entries left.

Tempting? Register HERE.


The Route

For security, they are tightlipped about the exact route, amazing restaurants and unique hotels. So, we are only allowed hints, images and some of the information….

Hotel Castell near St. Moritz

19/20 September start: HOTEL CASTELL, Zuoz, near St Moritz
Hotel Castell is the meeting location for the drivers briefing and a Dinner on the 19th. It is also the first night and the start point for the rally on the 20th. Castell has glorious views across the valley and an intriguing combination of history and modern art.

8th Lonville Classic Swiss Passes

It is also close to some of those famous Swiss mountain passes. You can assume the snow will be gone by September….but you never know in the mountains!

Secret Italian Lunch Stop

Italian Secret Lunch Stop

A private villa will be converted into a fabulous lunch location by a local favourite restaurant.

Lago Maggiore

Villa on Lago Maggiore

Perhaps the epitome of grandeur is this exceptional villa on Lago Maggiore, used as a lunch stop for past editions of the rally. This time it will be full indulgence in dinner and an overnight stay. Try and dress to match the interior!

Between Liguria and Tuscany

Liguria to Tuscany

Sea side location for Saturday night dinner. Somewhere between Liguria and Tuscany…Michelin stars are part of the entertainment…

Val d’Orcia, Tuscany

Val d’ Orcia

Some people never quite recover from the magical Tuscan landscapes. The last section of the rally will cover what is possible the most scenic landscape on our planet: the UNESCO world heritage site, Val d’Orcia.

Finish: Castello di Velona

Castello di Velona

The rally will finish on Sunday afternoon in Castello di Velona. A total unique hill top location in Val d’Orcia. Dinner and overnight stay in this wonderful hotel will complete the rally.

8th Lonville Classic

On Sunday, participants have the opportunity to ‘dress to match your car’ – all part of the fun and competition. The Lonville Classic is the brand’s passion, and not their living. The enthusiastic event crew drives with you for an overindulgence in fantastic local food, great locations and the feeling of a group of friends.

Who are Lonville?

Joost Vreeswijk, CEO Lonville

After ‘discovering’ Lonville in 2007, Joost Vreeswijk and a small group of watch enthusiasts decided to breath new life into this historic brand, staying true to the concepts of great watch making, small series and understated elegance. Eight years of passion, patience and persistence allowed them to realise a dream and create Lonville’s first watch after more than 50 years of silence: Virage.

Lonville Virage GMT blue dial

Very small series (18 pieces of each Virage model), an exceptional movement, and zero compromise in quality and finish has resulted in a truly remarkable watch. Each watch is made specifically for its future owner, with owners name and watch number engraved inside the watch during the final assembly stages. Unique and personal – and very Lonville.

Lonville Virage movement

The deliberate absence of a retail network ensures that Lonville will remain a rare sight, and its owners can enjoy an understated exclusivity and personal attention that has been largely lost in today’s mass production society.

Lonville Virage silver dial

Virage price ranges from CHF 16,000 – 23,000 plus local value added tax (exchange rates similar to US$).


AlphaLuxe Comment

My first introduction to Joost Vreeswijk was about the Lonville watches. The Virage is relatively unusual because of its micro-rotor automatic winding movement and small subsidiary seconds display. I like the functionality of the GMT variant.

I was also puzzled by the absence of retail network until I discovered the previous seven Lonville Classic road trips. Then, it all made sense about the small limited runs of personalised watches and selling by word-of-mouth and introductions. It was like a private driving, eating and drinking club with watch appreciation on the side. The next Lonville Classic sounds like loads of fun is you can get your classic car to St Moritz this Autumn. Give it a go and try for those last three entries….Register HERE.


Just be sure to keep on the right side of the Law….


Author’s Biography: Melvyn Teillol-Foo (MTF)

Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.

Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).

Leave a Reply

Your email address will not be published. Required fields are marked *