Mille Miglia Race
We are familiar with the annual Mille Miglia Race Edition watches that Chopard issues as a sponsor and timekeeper of the “most beautiful race in the world” in Italy. This year is their 30th anniversary of that classic rally sponsorship.
The initial connection was born from a personal passion for classic cars nurtured by Karl-Friedrich Scheufele, Chopard Co-President. Under his leadership, Chopard became the main sponsor of the Mille Miglia in 1988 and one of the first brands to associate its name with the automobile world. For Karl-Friedrich Scheufele, the links are entirely natural: “Lovers of fine cars often have a great weakness for precious timepieces and vice versa. Extreme precision and sporting elegance are important in both these fields.”
Chopard developed the Mille Miglia chronograph collection to celebrate the engineering performance and elegance needed in both the watch and classic car race worlds.
Chopard and the 2018 California Mille Tour
To celebrate the 30th anniversary of the partnership with the Mille Miglia race in Italy, Chopard is proud to announce that it is the major sponsor of the 28th Annual California Mille. Taking cues from the original Italian open road race from Brescia to Rome that ran from 1927 to 1957, the California Mille is a 1,000 mile, four-day excursion through the quaint back roads and picturesque towns of northern California. This year, the event features over 70 classic cars manufactured before 1958.
On 15th April 2018, the public is invited to the largest free car show of its type before the drivers set off on their journey.
The drive commences on 16th April 2018 with a lot of flag-waving by the Director of Italian Cultural Affairs. Drivers will depart from San Francisco and drive little known roads to Lake Tahoe, through the wine country, and ending on 19th April at Cavallo Point in Marin County overlooking San Francisco and the Bay.
Chopard Mille Miglia Classic Chrono for 2018 CALIFORNIA MILLE
Mille Miglia Classic Chrono for the California Mille 2018 Ref. 168589-3015 – in stainless steel with black dial, fitted with a black rubber strap.
The Mille Miglia Classic Chrono for 2018 CALIFORNIA MILLE houses a mechanical self-winding chronograph movement that is chronometer-certified by the COSC. Inspired by vintage race cars that competed in the original Mille Miglia races, this watch features a circular satin-brushed black dial and luminous hands and markers that guarantee a clear reading. With refined elegance, the Mille Miglia Classic Chrono stainless steel watch features a 42mm case and a rubber Dunlop tire pattern style strap with the California Mille 2018 logo on the case back.
As an indication of increasing visibility and endeavour in the Americas, Chopard will commemorate the 2018 California Mille tour with a limited edition Mille Miglia Classic Chrono.
This 10-piece issue is a true limited edition rather than current industry practice of special editions “limited” to thousands of pieces!
Alas, the 10-piece limited edition series will only be available exclusively to participants of the California Mille. That is an exclusive club….please write and tell us about it!
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He was also CEO of PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).