Year-Long Rumour True: Lexus in Luxury Yacht Business
In 2017, the Lexus Sport Yacht Concept was revealed by Toyota Motor Corporation President Akio Toyoda in Miami, accompanied by Yoshihiro Sawa, President of Lexus International, and Shigeki Tomoyama, Toyota Motor Corp. Executive VP responsible for Toyota Marine. It was reported on AlphaLuxe [CLICK HERE].
The 42-ft open Lexus Sport Yacht was a proof-of-concept exercise by Lexus Design to explore new areas of luxury and active lifestyles. It was engineered by the Toyota Marine Division and a single working example was built in partnership with Marquis-Larson Boat Group of Pulaski (Green Bay) Wisconsin, USA.
Surprise Award for Lexus
It was a surprise in March 2018 at the Japan International Boat Show Yokohama when the ‘Boat of the Year’ committee presented a special award upon the Lexus Sport Yacht Concept.
It was less a surprise that when Executive VP Shigeki Tomoyama accepted the award at the Japan International Boat Show, he also announced plans to produce a 65-ft Lexus ultra luxury yacht for sale worldwide.
Specifications, pricing and other details of the 65-foot yacht will be announced at a later date. An early sketch hinted at three decks and heavy influences from the same swooping lines used in the Lexus Sport Yacht.
“Based on our amazing experiences in engineering, building, testing and showing the Lexus Sport Yacht concept last year, we’ve decided to take the next bold step of producing an all-new larger yacht that builds on the advanced nature of the concept while adding more comfort and living space,” Tomoyama said. “We plan to start sales in the U.S. in the latter half of 2019, with sales in Japan following in the spring of 2020.”
The new yacht will be built in partnership with Marquis-Larson. Planned as a larger 65-foot sport fly-bridge cruiser, the new yacht will have three luxury staterooms with their own washrooms, plus separate quarters for crew and entertaining space for up to 15 guests. Connected services using the company’s new Mobility Services Platform (MSPF) will provide security, smartphone integration, remote diagnostics and maintenance and other services.
Marquis-Larson Boat Group is an independent privately-owned company in Pulaski (near Green Bay), Wisconsin, that designs, engineers and manufactures the brands of Marquis Yachts and Carver Yachts and Larson boats. The pinnacle of their line is the Marquis 720 three-level luxury yacht with fiberglass reinforced plastic (FRP) hull, deck and superstructure.
Shigeki Tomoyama wouldn’t reveal the boat’s price, but said it will be comparable to others in its class.
AlphaLuxe estimates that to be about $3 Million before accessories.
This fits with the new Lexus strategy to present car owners with a vision of their new luxury lifestyle branding so that Lexus is seen as more than high-end cars.
Other Automobile Brands with Water Craft
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).