MB&F Launch HM7 Aquapod in Green
Previous Aquapod Jellyfish
In 2017, MB&F (Max Busser & Friends) launched their first “aquatic” wristwatch: Horological Machine No.7 also known as Aquapod. It was a jellyfish-inspired aquatic theme after previous spaceships, aircraft and supercars.
The red gold edition with black ceramic bezel was limited to 66 pieces, of which, the first 45 pieces have been delivered to retailers and maybe only 3 watches of those are for sale. Don’t panic! There are the remaining 21 watches to be produced.
The titanium edition with blue ceramic bezel was limited to 33 pieces; all sold out.
New Titanium Green HM7 Aquapod
Today, a new titanium edition, with a special sapphire crystal green bezel, along with matching green luminescent highlights is launched.
Aquapod’s bezel isn’t attached to the case, but floats apart like a life buoy.
Inside the 53.8mm diameter grade 5 titanium and sapphire crystal case, the unusual HM7 mechanical movement has the same concentric, vertical structure as a jellyfish; the tentacle-like winding rotor transmits energy to movement driving a 60-second flying tourbillon.
The 303-component, 72-hour power reserve HM7 Engine was developed in-house by MB&F. Spherically three-dimensional, all its mechanisms – from the winding rotor at the bottom, past the mainspring barrel and hour and minute displays, to the flying tourbillon on top – rotate concentrically around the centre.
The curves of the high-domed sapphire crystal are mirrored in the shape of the time display rings, which are not simply flat and angled, but are mathematically precise, curved spherical segments.
The new HM7 Aquapod Ti Green is limited to only 50 pieces.
Retail price is CHF 108,000 / USD 108,000 / EUR 100,000 plus taxes.
MB&F products are anachronisms in the luxury timepiece industry. During the recent period of repeated financial crises, MB&F pieces continued to be desirable and profitable despite their premium prices. Industry leaders and commentators would bottle MB&F’s secret if they could discover what it is!
Max Busser is not a watchmaker. The ethos of the brand is to create products through collaboration with a network of friends, each an expert in their field.
You would never wear a MB&F HM7 watch as your only watch. As the name implies, they are small horological machines and mechanical sculptures more akin to kinetic art than timepieces; something clients are willing to pay for.
“The cost of true luxury is the choice that it affords.”
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).