13th April 2018, London UK
Harrods, NSPCC (National Society for the Prevention of Cruelty to Children) and Cadogan Estates launch ‘Fashion Re-told’, a pop-up charity store of pre-owned luxury items.
For the first time in its 184-year history, Harrods opened its first stand-alone charity pop-up outlet.
Around the corner from the main Harrods emporium, ‘Fashion Re-told’ is located at 196 Sloane Street premises that were donated by Cadogan Estates and will run for a month.
All the designer and high-end stock on sale have been donated by Harrods customers, 4,000 employees and luxury brands like JW Anderson, Victoria Beckham, Céline, Anya Hindmarch, Loewe, Mulberry, Peter Pilotto, Paul Smith and Rachel Riley.
Prices of the womenswear, menswear, childrenswear and accessories range from £100 to £200, whether vintage or current-season items.
The items on the rails will be changed daily and you could get lucky with an Alaïa dress donated by Helen David, chief merchant of Harrods.
Customers are encouraged to bring in their items for donations and discover the stories behind pre-owned pieces and their owners.
Prices will be attractive but not ridiculously cheap. For example, a Missoni skirt is around £100 and a Max Mara dress is tagged at £200. Other accessible prices include designer dresses and handbags starting from £200 and men’s shirts from £35.
The aficionados are on the hunt for a herd of the popular Loewe elephant coin purse donated by the brand……
All proceeds will go directly to the NSPCC, Harrods’ charity partner, whose mission is to end child abuse in the UK and Channel Islands.
The store will be run by volunteers from both Harrods and the NSPCC, with Harrods’ Managing Director Michael Ward, whose idea it was in the first place, saying this could happen more frequently if it’s a success.
Pretty in Pink
In typical British fashion, it alreay been dubbed as “the world’s most glamorous pop-up shop,” by local newspapers.
The millennial-pink or candy-floss pink store surely makes an impression as that is one of the corporate colours of the NSPCC.
“We just want to create something fun, a visual interpretation of an appropriate aesthetic for the collaboration, without the ostentatious and overpowering feel of a luxury store,” said Alex Greco Wells, head of visual merchandising at Harrods, who added: “When we’re dealing with such a troublesome topic, it’s better to have a lighthearted approach to make people smile. So when we visualized the theme, this one automatically felt right.”
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).