The 2018 London Concours (formerly City Concours) was held on 7th – 8th June 2018 at the Honourable Artillery Company Grounds.
My host was the German Watchmaker: Glashütte Original.
Glashütte Original was a sponsor exhibitor for the second year running but this time, they had their own tent rather than sharing with Breguet.
With copious Champagne Taittinger and macarons on tap, Breguet and Vacheron & Constantin also had their hospitality tents.
With budgets appropriated to reach motor enthusiasts and the affluent, experiential marketing seems to be the way forward. There is a close correlation between the motor engineering aficionado and mechanical watchmaking.
Apart from the obvious attractions of precision engineering and mechanical complexity, the history of dashboard and timekeeping instruments are inexorably intertwined.
Glashütte Original had a watchmaker on hand to demonstrated the intricate manipulations of his art and a large selection of timepieces were available.
Look at the shiny exuberance of the Sixties Automatic and Sixties Panorama Date Green watches.
The Senator Chronograph Panorama Date variants were obvious bait for the motoring crowd.
I could inspect this year’s novelty travel timepiece: the Senator Cosmopolite in steel (€20,700).
The original version has a choice of 37 world time-zones, each indicated by the official IATA location code designating a key international airport in that zone. The 24 time zones that represent full-hour offsets from Greenwich Mean Time (GMT) show as a black IATA code in the DST or STD windows (at 8 o’clock); 10 time zones relative to GMT at half-hour offsets appear in blue; 3 remaining zones at quarter- or three-quarter hour offsets from GMT are shown by the relevant IATA location code in red.
If after his Summit Conference with the POTUS, North Korea’s Supreme Leader keeps his promise to align with the Korean Peninsula time zone, future Senator Cosmopolite will need modification to show only 36 time zones!
Here we see the times for London and Frankfurt as 09:10 and 10:10 respectively.
The Winning Cars
A 1911 Fiat S76 record car won Best of Show at the London Concours 2018. The 28.5 litre four-pot known as “Beast of Torino” beat a pack of Italian classics and one British icon to the top prize.
The overall theme was ‘Speed’ and the six classes were Fast, Faster, Very Fast, Super Fast, Hyper Fast and Era Defining.
Respective class winners were a 1964 Alfa Romeo Giulia Sprint Speciale, 1952 Ferrari 212/225 Inter Berlinetta, the top Fiat S76 – achieved 135mph in 1911 – 2003 Lamborghini Murcielago, 1961 Ferrari 250GT SWB ‘Comp’ Sefac hotrod and 1977 Aston Martin Lagonda V8 Vantage.
Best of the Rest
There was something for everyone in the selection of cars and motorcycles that entered the London Concours. We had gorgeous ‘olde girls’ like the 1898 Panhard Levassor, 1901 Mors Tonneau and 1911 Renault CC.
The Golden Age of Tourers was represented by the 1931 Bentley 2-seater Open Tourer and 1935 Lagonda M35.
The classic speedsters were well defined by the 1954 Lancia Aurelia B20 GT Series 4, 1963 Porsche 356 1600 S, 1964 Lancia Flaminia Sport 3C 2.8 and 1968 Ford Shelby Cobra GT500.
Newer high performance exotic cars were represented by the 1987 Lamborghini Countach 5000 QV, 2014 Bugatti Veyron and 2018 Eadon Green, which strangely was iridescent purple and blue instead of green!
Apart from the pampered and molly-coddled show cars, there were also actual endurance race cars on show.
There were about 100 cars on show so we could not show all the images. For more information, please go to the London Concours website.
Previous Car Concours Reports
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He is also a moderator on PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).