GOOGLE the Bespoke Rolls-Royce Dawn Black Badge

Melvyn Teillol-Foo

Silicon Valley meets Pebble Beach

Benjamin Treynor Sloss, VP of Engineering at GOOGLE and a well-known car enthusiast, took delivery of his personalised Rolls-Royce Dawn Black Badge at this year’s Pebble Beach Concours d’Elegance. It was presented at the Rolls-Royce Collectors Cocktail Reception by Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars.

The Ben Sloss Rolls-Royce Dawn Black Badge (photo by Rolls-Royce)

Created in collaboration with the Rolls-Royce Bespoke Collective in Goodwood, England using the Sloss personal livery, this bespoke Rolls-Royce Dawn Black Badge was a striking “wee beastie”.

“Our Rolls-Royce story began here at Pebble Beach in 2014 when we were looking for a two-door coupé with four useable seats for adults,” said Ben Sloss. “Brands such as Aston Martin or Bentley do not offer anything suitable. When we saw the Rolls-Royce Wraith, we loved the style and elegance of the coupé, and when we took it for a test drive we were impressed (really, startled) by how well it accelerated and handled, in addition to the sublime ride quality and materials we already associated with the Rolls-Royce brand. The Wraith offered a unique combination of luxury car experience and sports car performance, and we fell in love with it on the spot.”

The Ben Sloss Rolls-Royce Dawn Black Badge (photo by Rolls-Royce)

Ben’s wife – Christine – bought a Rolls-Royce Dawn as her daily driver. “You can tell which are the favourite cars in our family by the mileage they have on them,” comments Mrs. Christine Sloss. “My Dawn has over 13,000 miles on the clock, because both Ben and I drive it regularly, and we enjoy its open-air experience so much that Ben decided he wanted one too.”

Benjamin and Christine Sloss livery colours

“Christine and I are both gentleman… err, gentleperson racing drivers, competing in endurance races in GT racing cars, and many of our street cars are two-seater supercars with a very distinctive and personal livery,” continues Ben Sloss. “Michael Fux showed me that Rolls-Royce’s craftspeople could create completely personal, outrageous but beautiful colour schemes, and when I heard about the sportier Dawn Black Badge, I thought it was the perfect opportunity to commission a very personal Rolls-Royce.”

The Ben Sloss Dawn Black Badge

Ben Sloss worked closely with the Bespoke Collective at Rolls-Royce in Goodwood to realize his vision for his perfect personal Rolls-Royce. His motor-racing pursuits led to the more driver-focused Dawn Black Badge: a reinterpretation of their racing livery.

The Ben Sloss Rolls-Royce Dawn Black Badge (photo by Rolls-Royce)

“Our racing cars carry the colours of the flag of Modena in Northern Italy. I wanted to see what Rolls-Royce could do with those same colours,” says Mr. Sloss. “The first time I saw the livery the Rolls-Royce team had created for the Dawn, I burst out with ‘Oh my God, that’s unreal – I love it!!’ It’s outrageous, it’s over the top… it’s perfect. I still grin every time I see it.”

The Bespoke Collective reinterpreted the colour scheme into Rolls-Royce design language, creating two new bespoke paint colours for the exterior of his Dawn Black Badge. The intense deep yellow that adorns the main bodywork has been named ‘Superflare’ due to its radiance under the California sun, whilst it is contrasted with the darkest of navy blues named ‘Pikes Peak Blue’ due to his interest in the “Race to the Clouds.” An extra flash of Superflare yellow offsets the black of the 21” carbon fibre and aluminium wheel.

Yellow Flash on Wheel (photo by Rolls-Royce)

The same colour scheme continues into the interior, with the seats, dashboard, tonneau cover and rear seat waterfall dressed in Navy Blue leathers, highlighted with Bright Yellow seat piping, stitched RR headrest logos and, unique to Black Badge models – an infinity logo between the rear seats.

Interior: Ben Sloss Rolls-Royce Dawn Black Badge (photo by Rolls-Royce)

The yellow theme continues with a yellow flash along the door interiors, two-tone Navy Blue and Bright Yellow steering wheel and an exclusively developed Bright Yellow pinstripe applied to the Piano Milori Blue wood dashboard, the first use of Milori Blue since the customised Phantom, ‘Whispered Muse’, shown at the 2018 Geneva Motor Show. Mr Sloss’ Dawn Black Badge is finished with a Navy Blue leather-clad Aero Cowling enclosing the rear seats.


AlphaLuxe Comment

Rolls-Royce Black Badge (photo by Rolls-Royce)

As it is a bespoke vehicle, we don’t know the true cost but a “regular” Rolls-Royce Dawn Black Badge already starts at £310,000 (US$ 400,000)….

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