Geneva, 24th October 2018
In the aftermath of the shocking revelation that Audemars Piguet and Richard Mille brands are leaving SIHH (Salon International de la Haute Horlogerie) watch fair after 2019 and the whole SWATCH Group — which owns 18 watch brands including Breguet, Blancpain, Harry Winston, Omega, Longines, Tissot, Rado, Jaquet Droz, Glashutte Original, Hamilton, Mido — will not attend Baselworld anymore, the SIHH management issued soothing noises yesterday.
We saw the exodus of more than 600 exhibitors from Baselworld 2018, including the entire Movado Group (Movado, Ebel, Concord, Olivia Burton, Coach, HUGO BOSS, Lacoste, Tommy Hilfiger, Scuderia Ferrari, Rebecca Minkoff and Uri Minkoff watch brands), resulting in a closing of several halls at Baselworld this year. Additionally, the show was shortened by two days.
Experience and innovation at the heart of 29th SIHH
The key messages were that Innovation and Interactivity are at the heart of a ‘connected’ SIHH, which continues to position itself as a foremost communications platform, geared towards visitors’ expectations.
The SIHH will be held from 14th – 17th January 2019 and they invited us “to be part of the immersive experience centred around the 35 exhibiting brands”.
The LIVE experience
Last year, SIHH introduced the LIVE concept aimed at networking and people in the auditorium/TV Studio, where exhibitors, guests and influencers convened to discuss topical issues.
At SIHH last year, I attended a thought-provoking discussion about Responsible Luxury and Fairmined® Gold by Chopard co-president Karl-Friedrich Scheufele and Livia Firth, Creative Director of sustainability consultancy Eco-Age and founder of the Green Carpet Challenge.
Next year, the #SIHH2019 hashtag at the entrance to the exhibition will allow influencers, bloggers and online journalists access to the heart of the action. In the same space, the White Box mini-studios allow photo opportunities for Instagram moments with lighting and interior design optimised for “connected communication”.
The LAB showcases Innovation
A new feature for 2019 — LAB — allows visitors to view technologies and digital projects from the exhibiting brands as well as start-ups with connections to the industry. Revolutionary techniques, new materials, augmented reality and advances in mechanisms will be revealed — and explained — in a people-focused networking environment.
We’ve even been promised a welcome by Pepper the Robot!
Working Longer Hours
SIHH 2019 welcomes 35 exhibitors, with 18 Historic Maisons, joined for the first time by BOVET, and 17 independent brands in the Carré des Horlogers (Watchmakers’ Square).
The upcoming fair introduces a more compact, faster-paced schedule over four days, with longer opening hours from 8.30am to 8pm on Monday to Wednesday and until 10pm on Thursday, when SIHH opens to the public who can pre-register at SIHH Website from today.
SIHH 2019 Exhibitors at Palexpo, Geneva, Switzerland
A.Lange & Söhne, Audemars Piguet, Baume & Mercier, BOVET, Cartier, Girard-Perregaux, Greubel Forsey, Hermès, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Parmigiani Fleurier, Piaget, Richard Mille, Roger Dubuis, Ulysse Nardin, Vacheron Constantin.
Carré des Horlogers
Armin Strom, Christophe Claret, Chronométrie Ferdinand Berthoud, DeWitt, élégante by F.P.Journe, Grönefeld, H. Moser & Cie, Hautlence, HYT, Kari Voutilainen, Laurent Ferrier, MB&F, Ressence, Romain Gauthier, RJ, Speake-Marin, Urwerk.
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He was also CEO of PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).