Sol de Janeiro (Sun of January) philosophy is “Love it, Flaunt it, You’ve got it.”
For some reason when you put “Brazilian” in front of a product, people feel compelled to acquire the merchandise, particularly where grooming and outward appearance is concerned. Think about “The Brazilian Butt Lift,” “Brazilian Hair Blowout,” “Brazilian Booty Workout.”
The reality is Brazil, and its people are not only known to be kind and friendly, but they are sexy. Many of us want to look and feel our most personal level of fabulous, and we look to South America for aesthetic guidance.
Recently I needed new body cream and stumbled across Sol de Janeiro and their Brazilian Bum Bum Cream. It is hard to miss with the striking yellow packaging and entertaining merchandising, but I will get to that later.
As an Esthetician, I know the benefits of treating the skin topically in terms of hydration, moisture, collagen production and protection from the free radicals that we are exposed to every day. I also know, that topically, we can only do so much for our skin. Injectables and cosmetic surgeries are popular for a reason.
Topically, we can only do so much because getting pass the epidermis to the dermis, where the magic happens in collagen and elastin production is quite the challenge.
This “Bum Bum Cream” claims to firm the bum.
Knowing what I know, my hopes were not high for the firming benefits promised by this cream.
However, the recent awards granted are impressive. This product is the recipient of “New Beauty 2018 Award Winner”, “Influencer Reviewers’ Choice Winner 2018” and the coveted “Prix De Beaute 2018” by Cosmopolitan Magazine.
Something special must be in this jar, and my skin is so bitter now, that I decided to try it.
About the Cream
The active ingredient is Guarana Extract, from the seed of the Guarana Fruit found in Brazil, Columbia and Venezuela, where it is used as a traditional medicine in South America to help with neurostimulation, pain relief and weight loss.
The seed contains over 2 times the caffeine of coffee. It is powerful.
It is not uncommon to find Guarana in diet aids here in the United States.
Many skin care lines use a form of caffeine from a plant to stimulate the skin, and often use them to promote circulation to address puffy eyes.
It made sense scientifically, that this product could in fact provide temporary skin toning.
Not only does the Guarana seed (also known as Paullini Cupana) contain caffeine but also has phytochemicals including methylxanthines, saponins, starch, polysaccharides and choline, all of which contribute further to the stimulant effect. Guarana releases caffeine and catechins, that when applied to the skin, has been proven to reduce signs of skin (Heard CM, et al. 2006; In vitro transdermal delivery of caffeine, theobromine, theophylline and catechin from the extract of Guarana).
Worst-case scenario? If the product were not firming, it would be hydrating with all that caffeine, as that helps to penetrate your skin too.
The Product Review
The packaging is fabulous! I love bright yellow with white, as it instantly triggers a happy vibe in me. Doesn’t that color combo just say “Fun?”
The merchandising and gift boxes with palm trees and smiling people made me want to hop on a jet to somewhere fabulous and warm!
The texture is rich and very creamy. I am not just applying it to my Bum, but all over as a body cream (why not?).
I notice that a little goes quite a long way and the thick texture penetrates the skin even more quickly than I had anticipated. I have not felt the slightest greasy residue after use.
The smell is coconut, but not potent, nauseating coconut. More mute tone…reminiscent of the beach. I have used it for a week, and while I am not really noticing much change in tone of my skin, it is obvious that my dry, itchy, winter, ashen very non-brazil-like skin, is now hydrated, dewy and comfortable.
The awards are not wrong, this is a must in your beauty arsenal, to use all year long.
Sol de Janeiro Brazilian Bum Bum Cream. Infused with Amazonian fruit-derived antioxidants, coconut oil and cupuaçu butter, this hydrating body lotion works to alleviate dryness while locking in moisture. Massage this formula in a circular motion to create warmth for better absorption and circulation.
Full size: 8.1 fl oz US/240mL $45
Travel size: 2.5 fl oz US/75mL $20
Purse size: 0.84 fl oz US/25mL
Available at www.revolve.com
Sol de Janeiro
Sol de Janeiro is a body care line that aims to capture the beautiful, vibrant and sensual energy of Brazilian culture. Founded by a group of like-minded individuals, this USA-based company creates nourishing formulas using nutrient-rich ingredients sourced from the Amazon. Their philosophy of “Love it, Flaunt it, You’ve got it.” is present in all their products.
Video: Sol de Janeiro
Angela Ranieri joins us as Contributing Editor with an extensive background in Fashion, Beauty and Digital Media. She has worked with PRADA USA Corp., Jurlique, Amore Pacific and the New York Daily News in management capacities including Marketing, Client Relations, Employee Relations and Training Management. She has authored and published the column, “Ask Angela,” featured on the Amore Pacific USA website. Her beauty advice has been featured in Shape and Fitness Magazines and CBS News.
She is a graduate of Syracuse University with a Bachelor of Science in Communications and Writing. Angela also has an MBA in Marketing and Entrepreneurship from Northeastern University. While at Northeastern, her Market Research on the Electric Car was published for University use.
Angela is currently creator of Circuit Cosmetics, a Brand Ambassador for luxury beauty line, Patchology, an On Air Guest for QVC and blogger for www.thelaughinmommy.blogspot.com.
In her spare time you can find Angela running, spinning, practicing yoga or getting beautified. She resides on the Upper West Side of Manhattan with her Husband, Son, and Chihuahuas.