Winter is the season to be bold with clothes and accessories. Layering pieces allows for unlimited options in fabrics and colors. Brocades, velvets, lace and metals combined with rich burgundy’s or soft champagnes make for unlimited wardrobe options.
Scarves, hats, glasses, gloves and coats complete the look; but the one, accessory that is most important to me is a “blinged out” unique statement pair of costume jeweled earrings.
BaubleBar, brings bold costume pieces without the hefty price tag.
Costume jewelry is trendy. You may love it one season and hate it the next. Price point is key, yet until BaubleBar, price point was ignored.
Founded by Amy Jain and Daniella Yacobovsky in 2010, BaubleBar entered the market with the goal of providing trendy, statement costume jewelry at a reasonable price. Prior to launch, finding a quality, costume piece at a reasonable retail price was a seemingly impossible search. A modest beginning with two co-founders has grown to over 150 employees and two offices; one in Manhattan and one in Brooklyn’s Industry City.
Luxury retail has changed drastically in the last twenty years, as have the behaviors of consumers. Price is a critical factor. Quality another. Reasonable price, and high quality? Not easy to come by.
BaubleBar hit that nail right on the head
You may recognize the pieces from the brand from many of your favorite celebrities who have been photographed wearing BaubleBar.
On more than one occasion Alessandra Ambrosio has been spotted wearing BaubleBar Resin Hoops ($34), Olivia Palermo has been photographed in BaubleBar Garbo drops. Emma Roberts has sported the BaubleBar Pearl Bennet Bib Necklace and Lady Gaga was seen wearing the Swing Drops-Red Earrings.
Bottom line: these pieces are hot.
Selling the BaubleBar Brand
In the fast-paced world of e-commerce retail, BaubleBar uses the information clients provide to offer pieces that they never knew they needed; but have to have immediately. Using Instagram (@baublebar) to showcase pieces, BaubleBar currently has 564,000 followers. While the ‘see now and buy now’ model is growing in popularity for retail, the inspiration of fashion as an art is an integral piece of the design process for Bauble’s unique concepts, bold shapes, and bling color schemes.
A visit to www.baublebar.com and you can explore the world of costume jewelry with colors and designs that jump off the page.
Retailers have taken notice as the line is also available at Neiman Marcus, Bloomingdales, and Saks Fifth Avenue.
A collaboration between BaubleBar and Target bred the “Sugarfix by BaubleBar” bringing the bling of Bauble to the mass market offering pre-created boxed sets, make your own boxed sets and individual pieces at affordable prices for the masses.
Our most favorite BaubleBar pieces
The earrings are phenomenal. The detail is exquisite. The weight, essential for an earring to not appear “cheap” is on-target and the stone colors are fun and bold. It’s not unusual that I dress up a plain shirt and pair of jeans with a pair of these for a casual night out with friends.
Faith Hoop Earrings $38
Elise Hoop Earrings $42
Esperance Drop Earrings $48
Mini Triple Hoop Drop Earrings $48
Primina Flower Drop Earrings $58
The versatility and beauty of the earrings is that they can be paired with casual wear or a couture gown and still stand out and be appreciated.
Definitely keep your eye on this line; we expect to see continued success from them!
Angela Ranieri joins us as Contributing Editor with an extensive background in Fashion, Beauty and Digital Media. She has worked with PRADA USA Corp., Jurlique, Amore Pacific and the New York Daily News in management capacities including Marketing, Client Relations, Employee Relations and Training Management. She has authored and published the column, “Ask Angela,” featured on the Amore Pacific USA website. Her beauty advice has been featured in Shape and Fitness Magazines and CBS News.
She is a graduate of Syracuse University with a Bachelor of Science in Communications and Writing. Angela also has an MBA in Marketing and Entrepreneurship from Northeastern University. While at Northeastern, her Market Research on the Electric Car was published for University use.
Angela is currently creator of Circuit Cosmetics, a Brand Ambassador for luxury beauty line, Patchology, an On Air Guest for QVC and blogger for www.thelaughinmommy.blogspot.com.
In her spare time you can find Angela running, spinning, practicing yoga or getting beautified. She resides on the Upper West Side of Manhattan with her Husband, Son, and Chihuahuas.