H. Moser Shakes The Horological Tree Again

Melvyn Teillol-Foo

H. Moser is a small Swiss watchmaking brand that has caused controversy before with watches and messages that have taken swipes at “smart watches” and questioned if watches are truly “Swiss made”. Last year, they tried to sell an “Iconic Swiss Watch” at a charity auction to support Swiss watchmaking education but possibly were “forced to desist” by other watch brands. CLICK to read on AlphaLuxe.

This year, Moser shook the Swiss horological tree again at Salon International de la Haute Horlogerie (SIHH) 2019 with the “Launch” of the Moser Nature Watch.

Moser Nature Watch ref.8327-1200

Here is an excerpt of the technical specifications that tickled our fancy….


Reference 8327-1200, the first ‘green’ watch, 100% Swiss Grown and Made.
A unique piece in steel adorned with succulents, moss, mini Echeveria, cress, spiderwort and onion sets, with a dial in natural mineral stone and lichen from the Swiss Alps, and a strap made from grass.

Case – constantly growing: Steel, succulents, moss, mini Echeveria, cress, spiderwort, onion sets
Water twice a day
Diameter: 42.0 mm, height: 9.4 mm
Sapphire crystal: See-through sapphire crystal case back
Crown adorned with an “M”



A humourous press release with a serious moral back story.
But seriously, H. Moser really shook the horological tree with some real novelties at the Salon International de la Haute Horlogerie (SIHH) 2019, this week.



Starting at the top, the (literally) clearly spectacular Venturer Tourbillon Sapphire brings transpaency to the Swiss watch industry with a sapphire case and dial, fully set with sapphires. The whole case is as clear as the baguette-cut sapphires paving the fumé dial so you can admire it from all angles, without ignoring the real watchmaking prowess of the HMC 802 Manufacture movement with one-minute tourbillon. There won’t be many owners of this creation because the Venturer Tourbillon Sapphire is a one-time ‘piece unique’.

H. Moser Venturer Tourbillon Sapphire ref.2802-1000

“The true cost of luxury is the choice that it affords.”
To this end, this truly Swiss exclusive execution is for only one discerning (and wealthy) owner.

H. Moser Venturer Tourbillon Sapphire ref.2802-1000 Box

Venturer Tourbillon Sapphire, reference 2802-1000, sapphire model, dial fully set with sapphires, black alligator leather strap, unique piece for USD 1,200,000.

Yes – that’s a whole lot of zeroes to choose from!



H. Moser & Cie. is known for its elegant, minimalist watches. They are also commited to Swiss-Made, luxury mechanical watchmaking in the face of consumer electronic “smart” watches and time-indicator devices. The Swiss Alp Watch Concept Black takes the rapier point even deeper.

Previous Concept models were distinguished by the removal of brand logo and indices from their dials. Now, the Swiss Alp Watch Concept Black presents activists with a watch with No Hands that tells the time without an LED display. The glossy black dial features a one-minute flying tourbillon at 6 o’clock position but how would you know if there is no actual 6 o’clock marker?

H. Moser Swiss Alp Watch Concept Black ref.5901-020

You get the time by listening carefully. Harking to the olden days before electric light bulbs: people had to use ‘minute repeaters’ to discover the time when it was too dark to see. H. Moser & Cie. uses this pointed nod to a highly prestigious watchmaking tradition to play with contrasts: their most minimalist of creations integrates a minute repeater and a tourbillon in a rectangular case that looks like a common ‘smart watch’.

H. Moser Swiss Alp Watch Concept Black ref.5901-0200 Back

Swiss Alp Watch Concept Black, reference 5901-0301, platinum model, glossy black dial, black alligator leather strap with red lining is your riposte to the heart of disposable smart watches for merely USD 350,000!



With its complex mechanism with both technical and aesthetic appeal, the mechanical tourbillon seduced us again just over a decade ago when modern CNC machines allowed cheap Chinese copies for only a few hundred dollars and a plethora of Swiss and German brands produced “affordable” tourbillons. The ‘tourbillon wars’ brought us multiple and multi-axis tourbillon mechanisms such that it lost some desirability.

H. Moser Tourbillon Concept Cosmic Green ref.1804-0214

H. Moser & Cie., highlighting its very successful “empty” Cosmic Green fumé dial again but this time accessorising with a one-minute flying tourbillon. For Moser, the details, or rather, the lack of any detail is what makes all the difference.

H. Moser Tourbillon Concept Cosmic Green ref.1804-0214 Lifestyle

Without a brand logo nor dial markers, the tourbillon is accentuated by the simplicity of the face. Moser states: “It is an ode to simplicity where only the essential remains: 100% traditional Swiss watchmaking, resolutely contemporary and utterly seductive.”

H. Moser Tourbillon Concept Cosmic Green ref.1804-0214 dial

Endeavour Tourbillon Concept Cosmic Green, reference 1804-0214, white gold model, Cosmic Green dial, beige kudu antelope leather strap, limited edition of 50 pieces at USD 69,000 each.



The Endeavour Centre Seconds watch is the most likely first plunge into Moser watch ownership for most people. For the first time, the Blue Lagoon coloured dial is applied to the Endeavour range as a Concept version – without logo or indices.

H. Moser Endeavour Centre Seconds Concept Blue Lagoon ref.1200-0404 Lifestyle

The Endeavour Centre Seconds Concept Blue Lagoon is an elegant dive for connoisseurs into the elegance of a Moser 100% Swiss classic watch.

There are two versions:

H. Moser Centre Seconds Concept Blue Lagoon ref.1200-0404

Endeavour Centre Seconds Concept, reference 1200-0404, 18-carat red gold model, Blue Lagoon dial, brown alligator leather strap, limited edition of 50 pieces at USD 22,000 each.


H. Moser Endeavour Centre Seconds Concept Blue Lagoon ref.1200-0206

Endeavour Centre Seconds Concept, reference 1200-0206, 18-carat white gold model, Blue Lagoon dial, grey alligator leather strap, limited edition of 50 pieces at USD 22,000 each.


AlphaLuxe Comment

Edouard Meylan_CEO H. Moser & Cie

AlphaLuxe is a long-time friend of the Meylan family: Georges-Henri Meylan, president of H. Moser & Cie and Hautlence parent company MELB Holding and his son Edouard Meylan, CEO of H. Moser & Cie. We have confidence in their substantial watchmaking expertise and highly acclaimed experience since Georges-Henri was CEO of Audemars Piguet during the boom decade when we were all sporting Royal Oaks, Offshore and Jules Audemars watches on our wrists.

Georges-Henri Meylan_Chairman MELB Holding

H. Moser & Cie. was created by Heinrich Moser in 1828. Now based in Neuhausen am Rheinfall, it now employs about 60 people, has developed 12 in-house calibres to date and produces about 1,500 watches per annum.

They plan not to exceed 3,000 watches per annum. H. Moser & Cie. makes parts such as balance wheels and hair-springs, which are used for its own production as well as to supply partner companies.

There is a Moser family member as Honorary Chairman and President of the Heinrich and Henri Moser Foundation that keeps the family history alive and seek out antique pieces for the Moser Museum, located in Charlottenfels Manor, Heinrich Moser’s family home.

MELB Holding is an independent family group that holds shares in H. Moser & Cie. and Hautlence brands that have been featured on AlphaLuxe before:

Rise and Fall of H. Moser & Cie Swiss Icons Watch
When Two Legends Meet: Rolls-Royce and H. Moser & Cie


Author’s Biography: Melvyn Teillol-Foo (MTF)

Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web-zine.
He was former CEO of PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.

Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).

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