AlphaLuxe Cosmetic Choice: Lune+Aster®

Angela Ranieri

In the Springtime

I like to “lighten up” a bit in the Spring and Summer, not in my Type A personality or sarcasm, but in my lashes! I start to ditch the extensions and false lashes of Fall and Winter and try to hunt down a mascara that keeps up with the changing conditions of my busy schedule (i.e. meetings to sports practices to dinner) while creating more volume and dimension to my lashes and conditioning my lashes all at the same time.

Bluemercury luxury beauty retail and spa

Bluemercury retail and spa

I have not been able to find a suitable lash product for the lighter months until now. I was in Bluemercury, replenishing my Trish McEvoy Precision Brow Shaper ($30), which is a fabulous product and mentioned that I could use a new mascara for volume.

Lune+Aster Super Stellar Extreme Volume Mascara (photo by Angela R) @alphaluxe

I was shown “Super Stellar Extreme Volume Mascara” by Lune+Aster®, a brand created by Marla Beck, co-Founder and CEO of Bluemercury Inc., the nation’s largest and fastest-growing luxury beauty retailer and spa. In 2015, Bluemercury Inc. was acquired by Macy’s for $210 million.

Marla M. Beck co-founder Bluemercury Inc



Lune+Aster Vegan Product Display (photo by Angela R) @alphaluxe

I figured I would give the mascara a try, but my hopes were not very high. I am really tough to please in the mascara world, so if nothing else, I was trying something new and figured “Why not?”
I used the Lune+Aster® Super Stellar Extreme Volume Mascara ($24) the next day and completely understand the reason for its name. This is an insanely amazing product if you have natural lash length and are looking to create volume.

Not only can I create dramatic eyes for night-time that rival my false lashes and extensions, but a quick brush in the morning with one coat gives me all of the volume that I need for the day.

AlphaLuxe Cosmetic Choice_Lune+Aster Product Range (photo by Angela R) @alphaluxe

Lune+Aster® was designed to appeal to the woman who is doing it all. I would say that is every woman I know, since society seems to keep telling us we can do everything, even if we can’t. If you are short on time and short on effort to get the product on, Lune+Aster® is targeting you.

Lune+Aster vegan ingredients (photo by Angela R) @alphaluxe

Another perk? Lune+Aster® is vegan and was created to reflect Beck’s vegan wellness philosophy. You may wonder: “What is a vegan make up? The same as a vegan diet. Vegan does not contain any animal ingredients or animal-derived ingredients including collagen, honey or beeswax.

It is important to make the distinction that a vegan make up may not be cruelty-free. Cruelty-free items are tested on animals, a different topic than vegan ingredients. The good news about Lune+Aster® is that the brand does not test on animals. The bad news is that I do not see Lune+Aster® listed as “cruelty free,” something to keep in mind if that is of importance to you in your lifestyle.

I can tell you that Lune+Aster® uses vitamin-infused products including Vitamins E, C, and B5; making it beneficial for your skin, while providing color. Products are free of parabens and phthalates.
While I can only speak to the mascara, I plan to try the Lune+Aster® Cover & Correct/Tinted Moisturizer Cream broad spectrum sunscreen SPF 50+/PA+++ ($52) in the near future.

For more information check out your local Bluemercury or Lune+Aster® website.


Author’s Biography
Angela Ranieri joins us as Contributing Writer with an extensive background in Fashion, Beauty and Digital Media. Her credits include Sales and Marketing for with PRADA USA Corp., followed by a jump in to the world of beauty as an Esthetician followed by Spa Manager at Jurlique, Spa Manager and Client Relationship Manager and Digital Business Development coordinator position at Amore Pacific where celebrity clients were and remain confidential and her column, “Ask Angela,” was featured on the Amore Pacific USA website.  She has also been a contributor for Beauty to Shape and Fitness Magazines.

A side job as a Hospital Victim on “As the World Turns,” and a correspondent on the now defunct lifestyle web series “Tangerine Living,” Angela is no stranger to juggling multiple positions and has built quite the resume. A move to The New York Daily News as Training and Employee Relations Manager with a night and weekend gig as make up artist for runway shows, (she studies in Los Angeles with Amy Ward) including Vogue Bambino and multiple commercials, Angela became a Mom, her best and most important credit to date.

Since Motherhood, Angela has been a Brand Ambassador for the skin line Patchology, featured in Saks Fifth Avenue in store and on air with CBS News segment “Patch me Pretty.”  She has been a beauty guest for QVC, and the founder of her own social media communications business, helping business owners to share their digital voice. Actively involved with Smart Children with Learning Differences, her most favorite down time hobby is discovering the best in beauty, travel and fashion around the United States.

Angela is a graduate of Syracuse University with a BS in Communications and Writing, where she appeared on the University Union News as an Anchor and on The Beat of Syracuse, Z89 as a DJ. Angela has an MBA in Marketing and Entrepreneurship from Northeastern University. While at Northeastern, her Market Research on the Electric Car was published for University use.

Working with Alphaluxe is a unique opportunity, “to share what I am most passionate about.  Living your best life. In her spare time, you can find Angela running, practicing yoga, taking her son to one of his sports practices. She resides on the Upper West Side of Manhattan with her husband, son, and chihuahuas.

About Angela Ranieri

Contributing Author on AlphaLuxe web magazine. View all posts by Angela Ranieri →

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