Ferdinand Berthoud Timepieces at Cellini New York

05/14/2019
Melvyn Teillol-Foo

Cellini Jewelers of New York becomes Chronométrie Ferdinand Berthoud’s tenth point-of-sale

Ferdinand Berthoud at Cellini Park Avenue

Chronométrie Ferdinand Berthoud is expanding international development. After the inauguration of the Art in Time gallery in Monaco, it announced its first partnership in the United States. It had to be New York City, a city that is both an international hub and a recognised luxury platform, where knowledgeable purveyors and affluent clients converge.

Cellini Park Avenue Showroom

According to Karl-Friedrich Scheufele, President of Chronométrie Ferdinand Berthoud: “The community of discerning watch collectors and aficionados in the US is growing. We are therefore very proud to introduce the Ferdinand Berthoud timepieces at Cellini Jewelers in New York. The Cellini showroom offers a perfect environment for an exclusive circle of independent watchmakers, which Mr. Leon Adams curates with enduring passion and expertise.”

Karl-Friedrich Scheufele and Leon Adams

Founded more than four decades ago (1977) and ideally located on Park Avenue, Cellini Jewelers has recently focused on independent Haute Horlogerie, as embodied by Ferdinand Berthoud. Cellini’s President Leon Adams explains: “In terms of technological innovation, mainstream watchmaking has been relatively stagnant in recent years, which is why we’re focusing more on highly creative independent brands like Ferdinand Berthoud. We added the brand to our collection this year because I was quite impressed with the quality of the finishing and the extremely limited production. It’s the perfect addition to our portfolio of independent high-end brands.”

FB-1L.1 moon

With an excruciatingly rare and low production rate, there can only be few points of sale. Cellini Jewelers is officially the tenth retailer in the world to represent Chronométrie Ferdinand Berthoud.

Oeuvre d’Or

A recent example of the Chronométrie Ferdinand Berthoud rare arts is the “Oeuvre d’Or” collection, a new artistic interpretation of its original creation, the Chronomètre FB 1 reprises the 44mm white and rose gold cases. New entirely hand-crafted decorations are lavished on both the dial and its engravings, as well as the movement half-bridges, entirely crafted in 18-carat gold.

Ferdinand Berthoud Oeuvre d’Or FB1.2-1 on wrist

REF. FB 1.2-1 NUMBERED FIVE-PIECE LIMITED EDITION IN 18-CARAT ROSE GOLD

Prices

FB 1.1-2 (white gold – 5 pcs): CHF 282,500 (USD 297,000)

FB 1.2-1 (rose gold – 5 pcs): CHF 258,000 (USD 271,000)

 

FB 1L Moon Phase

At BaselWorld 2019 exhibition, Chronométrie Ferdinand Berthoud unveiled a new experimental collection, combining the in-house tourbillon movement with a new display of the age and phases of the moon: the Chronomètre FB 1L.
Available in two ten-piece limited editions – with a case in 18-carat white gold and black ceramic lugs, or in anthracite ceramised titanium & sandblasted 18-carat white gold, the theoretical astronomical precision is one-day difference in 577 years of operation.

Two versions of Ferdinand Berthoud FB-1L Moon

REF. FB 1L.1: 10-PIECE WHITE GOLD NUMBERED AND LIMITED EDITION
REF. FB 1L.4: 10-PIECE ANTHRACITE CERAMISED TITANIUM NUMBERED AND LIMITED EDITION

Prices

FB 1L.1 (white gold – 10 pcs): CHF 265,000

FB 1L.4 (anthracite ceramised titanium – 10 pcs): CHF 250,000

 

AlphaLuxe Comment

As I intimated above, the production rates of Chronométrie Ferdinand Berthoud timepieces is excruciatingly low and slow because of the degree of handiwork on every component.

With literally a handful of watchmakers and decorators toiling like proverbial elves in the Val-de-Travers, even 10 global retailers may be too many and certainly none will have the whole collection in stock at any given time.

You need somewhere like AlphaLuxe to admire them…

 

Previous Chronométrie Ferdinand Berthoud Articles

Ferdinand Berthoud Oeuvre d’Or Revealed

Ferdinand Berthoud Platinum Chronometer FB 1.3

Ferdinand Berthoud Regulator FB 1R.6-R

Ferdinand Berthoud Chronometer FB 1 Malaspina Edition ONLY ONE

 


Author’s Biography: Melvyn Teillol-Foo (MTF)

Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web magazine. He was former CEO of PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.

Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).

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