Chopard: The “Red Carpet Jeweller”
Chopard has partnered the Cannes International Film Festival since 1998 and each year, Caroline Scheufele designs a Haute Joaillerie collection with the number of jewels matching the number of Festival editions. This year, there were 72 pieces for the Red Carpet.
For the 2019 Red Carpet Collection, Caroline Scheufele, co-president and artistic director, chose LOVE as her inspirational theme. Here are just a few of the 72 scintillating creations that celebrates love in many forms with nuances from the animal and plant world in a pool of colours, materials, references and stories. For people who know Caroline, the connection with her Joy of Life is evident.
2019 Red Carpet Collection
The Exceptional Suite set has a necklace, a ring and a pair of earrings: exquisite tanzanite hearts, amethysts, Paraiba tourmalines and diamonds intertwine within ethereal circles of 18-carat white gold and titanium. Chopard artisans devoted 14 weeks to create the necklace with refined handiwork and excellence. The heart shape symbolising LOVE offers a symbolic scaffold for the palette of dazzling coloured stones that distinguishes this collection.
Another awesome set is the Orchid Suite composed of a ring and pair of earrings as lifelike orchids. The vivid colours of the flowers and buds on a gold stem are depicted by set tsavorites expressing another game of love in nature attracting insects to their labella heavy with white opals against pink-tinted titanium.
On the earrings, petals are fully paved with amethysts, diamonds and garnets, while those of the ring are finely coated with white ceramic.
Time for Love is honoured by Chopard with jewellery watches on a wide, fine lacework bracelet set with 60 carats of diamonds. The watch dial, set with eight marquise-cut diamonds arranged like a wind-rose against mother-of-pearl, is framed by two precious coloured stones.
One version features two 3-carat Mozambique rubies and another has two rare 4.2-carat fancy light yellow diamonds. A third Green variant is on a narrower bracelet set with green round and marquise-cut emeralds and white diamonds in floral patterns.
2019 Green Carpet Collection: Ethics at the heart of aesthetics
This year, Chopard continues its ‘Journey to Sustainable Luxury’ by enhancing the Green Carpet Collection with two new jewellery sets featuring diamond lacework, while still minding respectful sourcing, sustainable development and traceability of raw materials to further its pioneering role in the jewellery industry.
Fairmined®-certified gold and diamonds sourced from suppliers certified by the Responsible Jewellery Council (RJC) as compliant with the ethical, social and ecological criteria; Chopard has been a member of the RJC since 2010.
Chloe Sevigny Bag
Handbags joined the Green Carpet Collection this year in a collaboration with Chloe Sevigny; the 1940s-inspired bag is part of Chopard’s sustainable Green Carpet initiative.
At the 2019 Cannes Film Festival, Chloe Sevigny appeared in the opening night film, ‘The Dead Don’t Die’ and entered her own short film ‘White Echo’ into competition.
The Chopard bag was inspired by her vintage bag collection to come up with the 1940s-style square shape. There are several colour combinations but this ‘hot brown bunny’ likes the red and black clutch bag because she usually wears black and uses red lipstick….er…except she wore white at the Chopard party!
New Global Ambassador for Chopard
Caroline Scheufele hosted a dinner on the Chopard Rooftop at Cannes in honour of her friend Zhang Ziyi to announce the appointment of the Chinese actress as its Global Ambassador for Chopard creations. She will bring all her beauty and elegant dress sense to personifying the emotions evoked by Chopard creations in China and around the world.
As Ms Zhang is celebrating the 20th anniversary of her cinematographic career and Chopard being a supporter of the Film Arts, it was a natural event. Zhang Ziyi has close ties with the Cannes International Film Festival. Her role in Ang Lee’s ‘Crouching Tiger, Hidden Dragon’ was acclaimed by international critics at Cannes in 2000 and she returned in 2003 with Lou Ye’s ‘Purple Butterfly’. In 2004, she was once again awarded the highest distinction in competition for ‘2046’ by Wong Kar-Wai, and appeared in Zhang Yimou’s ‘The House of Flying Daggers’. In 2006, she appeared in Seijun Suzuki’s ‘Princess Raccoon’ that premiered in Cannes.
Zhang Ziyi has walked the Red Carpet many times as a member of a jury. In 2006, she was a member of the distinguished feature film jury chaired by Wong Kar-Wai; again in 2009 on the Cinéfondation jury; and for Un Certain Regard in 2013. Finally, this year, Zhang Ziyi took on the role of ‘Godmother of the Trophée Chopard’, an award that honours two promising young actors.
I always find it fascinating how Chopard can produce more than 70 jewellery creations for the Cannes Film Festival each year. That number was 72 pieces to match the 72nd edition of the festival in 2019. This is in addition to the Fairmined Gold and Rock Crystal trophies presented to the winners.
The Green Carpet Challenge for sustainable luxury is commendable and now Chopard makes all its top grade gold jewellery and L.U.C watches with Fairmined gold and gemstones compliant with RJC rules.
The Chinese luxury market is phenomenally important despite the current government’s best efforts to clamp down on public displays of excess. Having Zhang Ziyi as Chopard Ambassador is important on both a personal and business level.
Previous Chopard Film Festival Articles
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web magazine. He was former CEO of PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).