Luxury Lifestyle is Holistic
The buzzwords today for luxury lifestyle are ‘total integration’, where a brand expresses itself in all aspects of your lifetyle experience. This is exemplified by Aston Martin, Bugatti, Lexus and Porsche being represented by sports cars, submarines, motor yachts or bicycles bearing their names.
Aston Martin took it further with curated luxury lifestyle experiences like the ‘Aston Martin Art of Living’. McLaren even offered a fully certified light racing suit and boots, so you can pretend to be Ayrton Senna.
Now, you don’t even have to own a Mclaren car to pose in McLaren branded eyewear. Heck! You don’t even need prescription lenses as they sell sunglasses too!
- McLaren Vision Collection of sunglasses and ophthalmic frames – at independent eyewear specialists
- Lightweight, strong, and designed to combine McLaren motifs and L’Amy Group optical expertise for ‘spectacular’ effect
- Industry-first 3D-printed titanium frames and Option of face-scanning technology for the perfect tailored fit
- First use of five Leica Eyecare sun lens types, each specifically designed for driving, skiing, sailing, city life or playing golf
- Frame prices start at £254, rising to above £1,578 for the Bespoke range
McLaren Automotive, the creator of sportscars and supercars, showed their debut range of sunglasses and spectacles – the McLaren Vision Collection. Using the McLaren design bywords of “advanced, lightweight and technically precise”, McLaren eyewear is available at independent eyewear specialists. Manufacturer’s recommended price of frames start at £254 and rise to £1,578 for the Bespoke range, which in a first for the eyewear industry uses face-scanning and 3D-printed titanium frames technology to ensure a perfect, tailored fit.
McLaren designers collaborated with French optical specialist L’Amy Group to create the collection that comes in three ranges: Core, Premium and Bespoke. Each has a distinct style melding innovative design with advanced materials and available as sunglasses or with prescription lenses, channeling the technical motifs of McLaren cars.
“Designers from McLaren Automotive and the L’Amy Group combined their expertise to create unique products that set new standards for elite eyewear. Using industry-first technologies such as 3D-printed titanium frames and Leica sun lenses, the McLaren Vision Collection epitomises the design innovation and pioneering technical excellence that is at the core of the McLaren brand’s DNA.” — Mike Flewitt, Chief Executive Officer, McLaren Automotive
Stylish comfort is offered to both men and women by eyewear available in a range of finishes and colours, including traditional McLaren Orange. Contemporary and distinctive frames include a unique “floating” design, whereby the lens is suspended within the frame at only two contact points, maximising vision and comfort.
The cool ‘shades’ of the McLaren Vision Collection will premiere Leica Eyecare sun lenses, which are treated with AquaDura Vision anti-reflective, hydrophobic and oleophobic coating that feature Leica Eyecare’s latest lens technology to ensure exceptional clarity. Roughly translated, that means no glare-back from glass that resists greasy fingerprints and allows water to form droplets that roll away.
Each of the five sun lens types is dedicated to a specific environment.
Driving lenses have precise graduated tinting to improve contrasts and show the road ahead in sharp relief. All surfaces are seen perfectly because they don’t use polarisation technology.
Orange-tinted Golfing lenses give maximum contrast, while the Outdoor lenses use a polarising filter and mirror finish for best perception over Nature’s shiny surfaces.
Urban lenses have a neutral gradient tint designed for all lighting conditions and easy reading of our screen devices, while the Yachting lenses feature a mirror finish to reduce harmful sun rays and polarisation to remove reflections from the water.
The Core range in the McLaren Vision Collection costs from £254, plus lenses. There are four frame shapes in rimmed and rimless designs for both opthalmic prescription and sunglasses. Construction includes titanium and feature flexible hinges and extra-comfort arms.
Each of the five Leica sun lenses can be combined with arm colours that include black with a choice of either grey, yellow, red or orange, offering McLaren owners an opportunity to ‘colour-coordinate’ with their cars.
The Premium collection won the SILMO d’Or Design Award for Technology and Innovation in 2018 and epitomises McLaren technical precision with advanced materials with a frame design that saves the lenses from tension and assures maximum comfort. The frame front is 3D-printed titanium, the arms are over-moulded titanium and the lugs and rotary hinges are pure titanium. Three different shapes are available for ophthalmic lenses and sunglasses, with buyers able to choose from one of the five Leica sun lens types. A full range of colours and finishes is available for the arms and the prices start from £868.
The Bespoke range is the ultimate proposition in the McLaren Vision Collection, with the titanium frames uniquely tailored to fit the wearer. They record a 3D-scan of the wearer’s face to enable 3D-printing of the titanium frames. Pricing of the Bespoke range starts at £1,578.
Where and When?
McLaren Vision Collection eyewear can be found at special point-of-sale displays that include a built-in camera and screen. These will be at selected independent specialist opticians and a range of department stores and e-commerce outlets from July 2019 and will be displayed for the first time at the Goodwood Festival of Speed (4th – 7th July).
These posh shades and eyewear are sure to take off in the style stakes. After all, we’ve been wearing Porsche Design glasses for decades.
I had a pair of Porsche Design frames for years and I don’t even drive a Porsche!
Author’s Biography: Melvyn Teillol-Foo (MTF)
Dr Melvyn Teillol-Foo is a contributor on AlphaLuxe web magazine. He was former CEO of PuristSPro.com horology discussion fora. He blends his scientific medical objectivity from the pharmaceutical industry with purist passion, in his musings about watches, travel, wine, food and other epicurean delights.
His travelogue ‘Lazing’ and feasting ‘Grazing’ series of articles have now passed into “mythic legend” on the original ‘ThePuristS.com’ website. Those were the halcyon days when he was “rich and famous” that he remembers with bittersweet fondness.
Dr Teillol-Foo is a quoted enthusiast on the watch industry, appearing in feature articles and interviews by Wall Street Journal, International Herald Tribune, Sunday Times (London), Chronos (Japan), Citizen Hedonist (France) and other publications. He has authored articles for magazines like International Watch (iW) – both U.S. & Chinese editions, ICON (Singapore), August Man (Singapore), Comfort (China) and The Watch (Hong Kong).